Fashion company's shocking advert in the fight against size zero (NSFW)

[NicoleWasHere]

OK, I'm probably gonna be beheaded for this, but am I the only one who thinks her right breast looks kinda like a scrotum? :S

[TheMoog]

Brave woman to get on that billboard.

However, I think most anas will see it as thinspiration....

[suede]

I don't think it was meant to help anorexics I think it was meant to help stop the celebration and use of models that are of anorexic size.

I don't think it will help, maybe of the course of years and a lot of pressure onto the industry.

[Tiny Pixie]

I think this girl is very brave.
Posing like that, naked, when you suffer from anorexia, must really be a hard thing to do.

But I don't think these ads will have any effects at all.
Girls and boys who suffer from anorexia don't "want to be a size zero". They don't bacome anorexic because they want to lose weight, it's more complicated than that. So I don't think this ad will help those who are on the verge of sinking into this terrible illness.

As for pro-anas, they're so [sencored ] that I'm sure they'll find this pic beautiful and try as hard as they can to be as "perfect" as this poor girl.
So there again, I don't think it's gonna do any good.

But at least, it makes everyone face the problem, it shows the horror beneath the clothes, and that's a good start I think.

[sweetness]

But I don't think these ads will have any effects at all.
Girls and boys who suffer from anorexia don't "want to be a size zero". They don't bacome anorexic because they want to lose weight, it's more complicated than that. So I don't think this ad will help those who are on the verge of sinking into this terrible illness.

Not trying to be rude, but yes they do want to lose weight and be tiny. That's how it starts out anyway.

I agree that these ads will not help at all. If anything, they'll make the problem worse as the anorexics will see how they can get even more attention...... because that's what it's really all about IMO.

[DitaPage*]

I don't think it will deter the anorexics, if anything, this lady will be considered "thinspiration". uuugghhh!

Exactly.

[Tati]

Did I read that right? That article says she weighs 12 pounds??

It says "4 stone, 12 pounds", as in 4 stone and 12 pounds.

[piperdiva]

1 stone I think = 14 lbs

[Rondette]

yes she weighs 68 pounds.


Sadly I agree with everyone else...this won't deter anorexics.

[Chilly Willy]

I bet there are some pro-ana nutcases who put this ad up on their wall as a motivation.

[Tiny Pixie]

Not trying to be rude, but yes they do want to lose weight and be tiny. That's how it starts out anyway.

Well it's not what I've been reading, but I guess as everyone is unique, we can't draw a unique conclusion ^_^

But my cousin's been anorexic for years, and it had nothing to do with weight ... actually something terrible happened to her and I guess not eating anymore was for her a way to exteriorize (do you say that in english ?) the problem.

ps : that wasn't rude by the way ^_^

[Lani]

Not trying to be rude, but yes they do want to lose weight and be tiny. That's how it starts out anyway.

I agree that these ads will not help at all. If anything, they'll make the problem worse as the anorexics will see how they can get even more attention...... because that's what it's really all about IMO.

Its kinda true, but back to front. Usually it starts as something else. Its a control issue, a perfectionist issue. The eating/thin focus comes as a way to put your mind into something else in order to not deal with whats really going on. Its the same thing for alcoholics, workaholics etc. You wouldn't say that an alcoholic becomes an alcoholic just because they really really just want to be drunk all the time.

The girls who go out in search of 'getting' anorexia are morons. The girls who seek 'thinspiration' are morons.

Oh and for the attention thing, from my experience and from talking to other suffers, there is no desire for attention. If anything anorexia and being thin is meant to mean we disappear. Like I always said - The Desire to be a size Zero is a Desire to no longer exist.

[VenusInFauxFurs]

I don't think it will deter the anorexics, if anything, this lady will be considered "thinspiration". uuugghhh!

I must be very un-ana because I look at her and I want to eat. Suddenly very thin seems really disgusting to me.

[sweetness]

Oh and for the attention thing, from my experience and from talking to other suffers, there is no desire for attention. If anything anorexia and being thin is meant to mean we disappear. Like I always said - The Desire to be a size Zero is a Desire to no longer exist.

That's so sad. It just seems that once they start to lose weight they start getting attention..... people will say, "Oh, you look great!" It fuels the fire, they want to lose more and more weight. Then when people start saying, "Oh, you are waaay too thin now" they still want to lose more weight.

I'm sure this isn't the case for all anorexics/bulimics, but for the ones I've known it sure seems that way. It's all about low self-esteem and the longing for some kind of perfection that will never exist. The attention it brings equals love and acceptance maybe.

Hell, I don't know and won't even try to pretend to understand it. Hopefully I haven't been offensive or insensitive in any way, I sure wasn't trying to be. I feel really badly for anyone who has to deal with this.

Especially scary that my own 9 year old girl is already saying she is "fat" when clearly she is not.

[Cali]

I'd have much more respect for this if it wasnt an advertisement. Like it or not, they have made this woman their spokesmodel.

I respect what they are going for but I cant help but feeling that they are using it as a clever marketing ploy on the back of a seriously ill woman.

its just wrong. And its ineffective and does nothing to make me want to buy their clothing. I'd be much more supportive if they had a beautiful, normal model in their ad, with the slogan of No-lita Anorexia."

And the company's site is even worse: : NOLITA