Her car crash curves literally stopped traffic during the 1990s, then 10 years later her skeletal frame sparked widespread concern.
Now Eva Herzigova's figure is once again setting tongues wagging.
The model's weight appears to be plummeting again almost a year after she gave birth to her her first child, George.
Shrinking again: Eva Herzigova showed off her very slender frame as she left a party in Cannes at 2.30am this morning
Slim pickings: the new mother revealed her very thin arms as she piled into a cab
She emerged from a late night of partying at Cannes Film Festival last night looking decidedly slight of frame in a strapless blue confection, with thin arms and a pronounced collarbone.
During her pregnancy, the 35-year-old gained more than 25lb and proudly declared at the time, "I love being fat".
But it appears her affection for carrying extra weight was short lived.
Eva became a household name after winning the Wonderbra contract in 1994, thanks to a 30ft billboard displaying her assets with the caption "Hello Boys".
In 2003, looking startlingly gaunt, she publicly denied mounting speculation she was taking drugs or suffering from anorexia.
Stopping traffic: The 'Hello boys' Wonderbra ad campaign that made Eva a household name in the 1990s
She said she was simply neglecting to take care of herself.
Eva explained at the time: "I've never done drugs, because I see the effects they have on people. I don't like the people they become.
"Even the day afterwards when you see them, there is nothing attractive about it. It's upsetting to blame drugs on the fashion industry, because they are everywhere.
"Drugs have never been a temptation. Because I had such strong roots in my family life, I was fine."
The Czech-born model, who wed Bon Jovi drummer Tico Torres only to divorce two years later lives with her multi-millionaire Italian boyfriend Gregorio Marsiaj, 30.
She met Italian entrepreneur Gregorio Marsiaj in 2001 after her plane back to New York was grounded in Italy.
With an estimated £10 million fortune in the bank, she has now retired from the catwalk but continues to do magazine editorial shoots for top end designers including Louis Vuitton and Marc Jacobs.
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Eva's sheer dress leaves little to the imagination at the premiere of Che in Cannes tonight - and exposes her frightening bony back
If the mind, that rules the body, ever so far forgets itself as to trample on its slave, the slave is never generous enough to forgive the injury, but will rise and smite the oppressor. ~Henry Wadsworth Longfellow
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