Networks digitally inserting product placement onto reruns

[twitchy2.0]

Magazine With Ad For "Zookeeper" Digitally Inserted Into "How I Met Your Mother" Rerun

By Ben Popken on July 6, 2011 11:00 AM 0 views



For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns. Shannon just noticed one in a rerun of a 2007 episode of "How I Met Your Mother." In the background on the shelf is a magazine with an ad on the back for the new "Zookeeper" starring Kevin James. In the original shot, there were no books on the back shelf. So does this mean Robin is buying bootleg DVD's? Or there's an unrevealed storyline where she's a movie reviewer for the local paper, seeing advance versions of the latest films? It raises all sorts of questions about timeline and continuity, and the more you stare at it and try to figure it out, the more the brand burns itself into your brain. Here's what the shot looked like before the insertion.


Magazine With Ad For "Zookeeper" Digitally Inserted Into "How I Met Your Mother" Rerun - The Consumerist

[Butterfly]

I have noticed more and more brands popping up on TV shows. We DVR everything, so are more & more people and commercials are not being watched, so I guess this is their new way of shoving products down our throats.

[AliceInWonderland]

whoah wtf really??!!! I gotta take note of this cuz my life is reruns of Seinfeld and AbFab

[potato_chips]

I'm still waiting for the day when they have the ability to insert talent into the actors.

[Mercer]

Who watches re-runs this closely?

[AliceInWonderland]

^ lol its amazing how it was caught, but I can understand; I swear to god I notice the little shit on my Seinfeld and Roseanne episodes! I even know what they've cut out due to the time constraints of syndication vs. how long the show was when it first aired those memories from my childhood are indented in my brain

[rockchick]

I'm still waiting for the day when they have the ability to insert talent into the actors.

ROFL!!!!