Nike to Michael Vick: Come back, all is forgiven : Hot Topics
Looks like Michael Vick has completed the comeback no one thought possible.
Michael Vick talks to children in 2010 as part of the Humane Society of the United States' "End Dogfighting" outreach program. Looks like his efforts at rehabbing his image are paying off. (AP Photo)
CNBC reports: "In a remarkable move, Nike, which severed Vick's contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback."
Vick's agent Joel Segal said that "Michael is excited to have a long-term and strong relationship with Nike." And Nike spokesman Derek Kent said "Michael acknowledges his past mistakes. We do not condone those actions, but we support the positive changes he has made to better himself off the field."
After Vick admitted his crimes in 2007, public ire was so strong that few in the sports world thought the explosive quarterback would ever return to the NFL at all, and Nike cut ties with Vick that August calling his actions, "inhumane, abhorrent and unacceptable,"
Then in 2009, after serving 19 months in prison and two months in home confinement, Vick joined the roster of the Philadelphia Eagles. A year later, he won the starter's job.
Upon release, Vick had an exclusive interview with "60 Minutes," in which he expressed his remorse and regret for his actions. The athlete has since worked with various organizations to speak out against animal cruelty.
All that is well and good, but likely the biggest factor ingratiating Vick to NFL fans and sponsors is his spectacular 2010 performance. Vick proved last season that as a football player, he has still got the goods, as one of the most dangerous offensive players in the NFC. By the end of the season, Vick's number 7 Eagles jersey was the sixth most popular in the league.
In the world of sports, one good season can sweep away all manner of past transgressions in the minds of former critics, and now, Vick has managed to win back one of the most difficult critics of all, a former sponsor. Wonder who will forgive him next? PETA? Probably not.