It's a boondoggle. Some companies can employ a firm to conduct the animal testing. Or they have a supplier test the raw materials on animals. Then they can still claim that they do not conduct animal testing. PR double back spin.
EU has drafted standards to eliminate animal testing in the cosmetic industry in two stages. If it is implemented as written, it is essentially a marketing ban of animal tested products. If this is an issue you feel strongly about, buy a product that is made in the EU.