Vibrating mascara

[Honey]

Purses everywhere will soon be abuzz with vibrating mascaras — or so two beauty companies hope. WWD reported on a new Estée Lauder lash-builder this morning. Shortly thereafter, Lancôme announced the upcoming launch of its competing product. I guess the race is on to introduce the first genre of vibrating mascaras to the masses. So far, it's Estée Lauder 1, Lancôme 0. I'll score round two as soon as I can take them out for a spin.


In July, Estée Lauder launched TurboLash All Effects Motion Mascara ($30) exclusively at Saks Fifth Avenue. The vibration of this battery-operated brush promises to separate lashes to avoid clumping.
Lancôme's version, Ôscillation, is due out in stores this Fall. The brush vibrates 7,000 times per minute, claiming to provide 360-degree coverage around each lash. It was created by Jean-Louis Guéret, who has developed almost 400 (!) mascaras in his lifetime. Lancôme is still working out an exact launch date and a price, so we'll all have to wait with bated breath before we buzz.


Trend Alert: Vibrating Mascara | Estee Lauder, Lancome, Mascara | BellaSugar - Beauty, Hair, & Skin.

[angelais]

I don't know why, but I just picture me getting the mascara all over my eyes, and it would be a total mess.

[panda]

Eyes will be put out all over the world!

[qwerty]

I'll stick with the $4.00 tube of Great Lash. Thanks.

[SVZ]

sounds gimmicky

[colormyworld]

No thank you.

[Belt Up]

I'll give it a miss unless I have the urge to mascara up my pubes

[darkangelO1]

I have a feeling many will be using it to, "tickle their fancy".
Not that it'll do much though.
You never know! People have done worse!

[Painted Blue]

reowww sounds kinky