I know it's sold in late night infomercials (I haven't seen any though) and he also sells it on QVC, which I sheepishly admit to watching when they have one of their beauty hours. There's really not much to demonstrate on QVC because it's a long process. I've really only seen him doing one or two of the styling treatments that he makes. Some of the reviews are a little suspect ... a lot of them say that their frizzy, dry, dull hair was transformed with one washing. I'm having a lot of trouble with my own frizzy (curly), dry, dull hair and was wondering if anyone here has tried it and what they thought of it. On his own website, he sells the whole line (cleansing conditioner, styling cream, two differerent kinds of hair mist and a special detangling comb for $35 (WENŽ hair care by Chaz Dean - Official site - Free Shipping) with free shipping. QVC has bigger bottles of it, but their prices seem high, especially when you add in their ridiculous shipping/handling fees.