Almay One Coat Nourishing Mascara Triple Effect ($7.99) is marvelous. It has a dual-sided brush that maximizes length, curl, and thickness, though if you get too enthusiastic while applying (something I have to be careful about), it can go on somewhat heavy and uneven. The side of the brush with longer bristles quickly lengthens and separates lashes, while the opposite side has short, closely packed bristles to add thickness and drama. The formula keeps lashes soft and yet is easy to remove with a water-soluble cleanser, making this a top choice and one that rivals the best mascaras from L'Oreal. Of course, there is nothing in it that is nourishing for your lashes.

Source: Paula Begoun