$$$ Serious Color Care Styling Lotion ($18 for 7 ounces) works well for those who need a firm-hold liquid styling gel. Its alcohol-free formula glides through hair, while providing significant control without being too stiff. Hair is left feeling slightly sticky (that is the nature of the film-forming agents in this product), but can be brushed through easily. Serious Color Care Styling Lotion is recommended for all hair types except very fine or thin.

Source: Paula Begoun