Maybelline New York Intense XXL Volume + Length Microfiber Mascara ($7.99) is similar to L'Oreal's Volume Shocking Mascara, but (despite the name) this is less intense. It involves a two-step process of base plus top coat, although--just like Maybelline's other XXL mascaras--the base coat makes little difference, assuming you're willing to apply two or three coats of the mascara itself. The best news is that whether or not you use the base coat, you'll get beautifully long, nicely separated, and moderately thickened lashes with absolutely no clumps. The formula wears well and removes easily, making for hassle-free work all around!
Source: Paula Begoun