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Thread: My letter to American Apparel: A work in progress

  1. #1
    Hit By Ban Bus! WickedHo's Avatar
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    Default My letter to American Apparel: A work in progress

    Thank you for sending your feedback to American Apparel.

    This is an automated e-mail confirming the receipt of your feedback. If you requested follow-up someone will respond. Please give us a few days to get back to you.

    Please do not reply to this e-mail.

    ------------------------------
    FEEDBACK ID: 21334
    RECEIVED: 03/12/2007 10:52:30 AM (PT)
    ------------------------------
    TOPIC: Advertising Comments
    TYPE: Comment
    QUOTABLE: Yes
    FOLLOW-UP: Yes
    ------------------------------
    SUBJECT: I am SKEEVED!!

    Your site looks like porn. Genny's pictures in that red shirt sans panties are undeniably pornographic. Thanks to you, 14-year-old boys (and girls) can jack-off for free. Whoopie! And now I'm too skeeved out to continue shopping on your website. I'm gonna go back to Old Navy and Banana Republic. So long, American Apparel! I can no longer buy anything from you.
    Their Response:
    Dear ________, Thank you for taking the time to write to us. I don't think it is porn, since they do not depict sexual acts. But I know that many people see similarity between porn and our images, and I don't find it surprising. Our ads are produced in a similar way to some porn (I think... not that I know much about porn production). The people in them are not professional models (they are our employees or friends), they are not made-up or done-up, we tell them to pose however they please, and we don't retouch the photographs. The result gritty rather than idealized, but I think this is about showing real people as they are. It's true that we use sex our clothing, we own up to that completely. We know that some people find that offensive, and that's unfortunate, but it is for reasons we don't agree with. And yes, we do think that it is acceptable commercial behavior. Most of the images we use feature our employees and friends -- people we like, respect, and like looking at. I am not particularly fond of Genny's pictures either. They'll soon be replaced but the new images will probably be a sexy. If you skip over our americanapparel.net site, our online store website is Genny-free Buy T-Shirts Online - American Apparel - Panties, Bras, Shorts, Shirts and More We do need to be wise with how we spend our money, and whom we choose to support with our purchases. You may never choose to buy American Apparel, because of our advertising, the same way that I would never choose to support sweatshop labor. Just my thoughts in response to yours. Thank you for writing. Kind regards,


    Lisa Kim



    ----------------------------------------
    On Monday, March 12, 2007 10:52 AM (Pacific Time) you submitted the following feedback to American Apparel:

    Your site looks like porn. Genny's pictures in that red shirt sans panties are undeniably pornographic. Thanks to you, 14-year-old boys (and girls) can jack-off for free. Whoopie!

    And now I'm too skeeved out to continue shopping on your website. I'm gonna go back to Old Navy and Banana Republic. So long, American Apparel! I can no longer buy anything from you.
    Fuckin jackass doesn't even know how to use spell check. Is the entire company run by illiterate jackasses that think skanks are cool?

    I am in the process of drafting a letter to that asshole Lisa Kim. So fucking what if the site doesn't depict sexual acts? IT'S STILL PORNOGRAPHIC. And, I'm sorry, but I cannot condone young, pre-pubescent girls being exposed to such a low-class, cliche marketing scheme. That fucking idiot Lisa Kim just doesn't comprehend the fact that what they've created is an adult website. And now, thanks to those jackasses, young girls are gonna start to think "Hm. If I dress and act like a whore, then I'll be popular and everyone will want to be my friend!"


    WON'T SOMEBODY PLEASE, GODDAMMIT, THINK OF THE FUCKING CHILDREN?!?!?!!?

  2. #2
    Elite Member Grimmlok's Avatar
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    yes, but whores who don't support sweatshops.

    Ethical whoring.
    I am from the American CIA and I have a radio in my head. I am going to kill you.

  3. #3
    Hit By Ban Bus! WickedHo's Avatar
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    Oooooo! Ethical whoring! What a concept. I think I like it.

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    Elite Member shedevilang's Avatar
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    rofl ethical whoring quick grimm copyright that phrase
    Silly bitches, twitchy links are NOT for kids!-Mel

  5. #5
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    Quote Originally Posted by Grimmlok View Post
    yes, but whores who don't support sweatshops.

    Ethical whoring.

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    Hit By Ban Bus! UndercoverGator's Avatar
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    I'm intrigued after reading your letter. I freely admit I'm mostly ignorant about American Apparel as I tend to buy my clothes at the local dept store that carries designer brands only but that site! Oh my! Very weird..

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    Elite Member Lobelia's Avatar
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    Ho, you wrote the original email? If so, would you post a link to the picture that skeeved you out so much? I'm curious now.
    "I've cautiously embraced jeggings"
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  8. #8
    Super Moderator Tati's Avatar
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    Their ad campaigns have always been suggestive, and they are unretouched and gritty, pretty much as the correspondence described. I don't know that using their own employees as the models is the most ethical decision, as they may feel some coercion to pose, so I can see both sides here.

    But, as Grimm said, this is a company that doesn't use or support sweat shops or similar conditions in any way, and features product lines made from organic, eco-friendly cotton and the like. I'm personally more accepting of teens in underwear (which you see in the Sears catalogue too) than I am of sweatshops. There are certainly companies out there that use neither sweatships nor suggestive images, but choosing the Gap over American Apparel because of ethics? Say it ain't so, Ho!
    If you reveal your secrets to the wind you should not blame the wind for revealing them to the trees.

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  9. #9
    Hit By Ban Bus! WickedHo's Avatar
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    Oh joy! Oh rapture! I haven't heard anything from "Lisa Kim" since the above email, but I no longer see Genny's pictures!! She was series #20 in the slide show, and after checking, I didn't see her. The following is my final email to "Lisa Kim." I love how she hasn't responded again. Professionalism much?

    You have missed the point entirely. YOUR WEBSITE IS PORNOGRAPHIC and yet it is availabe for people of all ages to view. I would not have a problem with your marketing scheme if your website was designed for adults 18 and over.

    pornography

    One entry found for pornography. Main Entry: por∑nog∑ra∑phy
    Pronunciation: -fE
    Function: noun
    Etymology: Greek pornographos, adjective, writing about prostitutes, from pornE prostitute + graphein to write; akin to Greek pernanai to sell, poros journey -- more at FARE, CARVE
    1 : the depiction of erotic behavior (as in pictures or writing) intended to cause sexual excitement
    2 : material (as books or a photograph) that depicts erotic behavior and is intended to cause sexual excitement
    3 : the depiction of acts in a sensational manner so as to arouse a quick intense emotional reaction <the pornography of violence>


    Just because they do not "depict sexual acts" does NOT mean your website isn't pornographic. Have you seen all of the pictures? Genny's are particularly pornographic: she's on all fours with her red top hiked up over her bare-naked behind, and you can clearly see a good three inches of butt crack. And just because the photos aren't airbrushed doesn't not make them pornographic. It is content, not production value, that defines what is and isn't pornographic.

    Thank you. -- *******


    -----Original Message-----
    From: lisakim@americanapparel.net
    To: Wicked Ho's personal email account
    Sent: Mon, 12 Mar 2007 6:34 PM
    Subject: RE: I am SKEEVED!!

    Dear *******, Thank you for taking the time to write to us. I don't think it is porn, since they do not depict sexual acts. But I know that many people see similarity between porn and our images, and I don't find it surprising. Our ads are produced in a similar way to some porn (I think... not that I know much about porn production). The people in them are not professional models (they are our employees or friends), they are not made-up or done-up, we tell them to pose however they please, and we don't retouch the photographs. The result gritty rather than idealized, but I think this is about showing real people as they are. It's true that we use sex our clothing, we own up to that completely. We know that some people find that offensive, and that's unfortunate, but it is for reasons we don't agree with. And yes, we do think that it is acceptable commercial behavior. Most of the images we use feature our employees and friends -- people we like, respect, and like looking at. I am not particularly fond of Genny's pictures either. They'll soon be replaced but the new images will probably be a sexy. If you skip over our americanapparel.net site, our online store website is Genny-free Buy T-Shirts Online - American Apparel - Panties, Bras, Shorts, Shirts and More We do need to be wise with how we spend our money, and whom we choose to support with our purchases. You may never choose to buy American Apparel, because of our advertising, the same way that I would never choose to support sweatshop labor. Just my thoughts in response to yours. Thank you for writing. Kind regards,


    Lisa Kim



    ----------------------------------------
    On Monday, March 12, 2007 10:52 AM (Pacific Time) you submitted the following feedback to American Apparel:

    Your site looks like porn. Genny's pictures in that red shirt sans panties are undeniably pornographic. Thanks to you, 14-year-old boys (and girls) can jack-off for free. Whoopie!

    And now I'm too skeeved out to continue shopping on your website. I'm gonna go back to Old Navy and Banana Republic. So long, American Apparel! I can no longer buy anything from you.

  10. #10
    Friend of Gossip Rocks! buttmunch's Avatar
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    If you google the company and read about the founder/owner, you'll realize why they go with this advertising campaign. I personally don't get too worked up about it but the man is a sleazy freak with serious issues about sex...also, quite intelligent and a savvy businessman. Go figure.
    'Those who sacrifice liberty for security deserve neither.' Ben Franklin

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  11. #11
    Hit By Ban Bus! WickedHo's Avatar
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    Quote Originally Posted by buttmunch View Post
    If you google the company and read about the founder/owner, you'll realize why they go with this advertising campaign. I personally don't get too worked up about it but the man is a sleazy freak with serious issues about sex...also, quite intelligent and a savvy businessman. Go figure.
    Well that would explain it!!!

  12. #12
    Elite Member msdeb's Avatar
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    they did a special on one of the networks about the owner of the company, and he is a sleaze who has pictures of young kids in various stages of undress, all over his office.
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  13. #13
    Hit By Ban Bus! WickedHo's Avatar
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    ^^ That's just fucking disgusting.

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    I also think they are needlessly skanky.

    We are not alone, however

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  15. #15
    Elite Member moomies's Avatar
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    wow, I can't believe this is for real... Can you correct her grammar and spelling and send it right back? Do a breakdown of all her illogical points a la Grimmy, too. Tell her she shouldn't be representing that company.

    If you think it's crazy, you ain't seen a thing. Just wait until we're goin down in flames.

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