With her outsized paws and forest of white whiskers, she is as irresistible as any kitten.
But anyone tempted to stroke her should beware - this baby Amur leopard already has a fearsome set of fangs.
The as-yet-unnamed cub, born 14 weeks ago, made her public debut yesterday under the watchful eye of her mother Ascha. Scroll down for more...
The inquisitive cub will be allowed to roam outside for the first time today
As a member of the world's rarest big cat species, she is bound to become the star attraction at Marwell Zoo in Hampshire.
But with the wild population said to be as little as 35, her real significance is to conservationists.
Only half a dozen Amurs left in their native habitat on Siberia's Pacific coast near the Korean border are thought to be females. Scroll down for more...
The cub, which is still unnamed, cuddles up to its mother Ascha
Thanks to a successful breeding programme, however, there are around 150 at zoos across the world, and it is hoped that eventually some can be reintroduced to the wild.
So hard is it to assemble breeding pairs that there is a large age gap between the cub's parents - her mother is 16, while her father, Akin, is only seven.
Breeding programme chiefs were surprised by the birth because leopards rarely reproduce after the age of 15.
Amur leopards' fur is thicker than that of their African cousins to cope with the Siberian cold.
The cub is currently 14lb and 3ft from nose to tail, but fully grown she will weigh more than 11st and be almost 10ft long. Scroll down for more...
Baby teeth: A yawn reveals the cub's impressive gnashers
Rare leopard cub takes her first steps outside | the Daily Mail