For most houseproud dog-lovers, keeping muddy paw-prints off precious carpets and upholstery is a near-impossible task.
Pets leave an indelible mark wherever they go about the house – in spite of your best attempts to wash them following a walk.
But now a new invention that works like a miniature car wash for paws promises to keep petlovers' homes immaculate. Scroll down for more...
Pristine pads: Inventor Brianne Leary uses the Paw Plunger on her pet terrier LuLu
The Paw Plunger claims it can transform man's best friend's paws from filthy-dirty to pristine in an instant, with little effort on the part of owners.
The gadget – motto: "Cleanliness is next to dogliness" – looks like an ordinary plastic cup which can be filled with warm water.
But inside the device, a series of specially designed soft, gentle brushes remove surface and ingrained dirt without causing the dog any discomfort.
Rather than struggling with buckets of water or hosepipes, pet-owners can simply dip their dog's paws in turn into the Paw Plunger and dry them off with a towel.
Then the dirty water can be tipped away.
According to its makers, the gadget will put an end to soaking the entire house as owners struggle to wash their dog.
The Plunger's American inventor, actress and television presenter Brianne Leary, was inspired to come up with her device after finding it impossible to keep her New York apartment clean when her wheaten terrier LuLu came bounding in from walks in Central Park.
Brianne, the cousin of controversial Sixties psychologist and writer Timothy Leary, was previously the host of an animal programme called Petsburgh USA. She is now the entertainment reporter for Fox 5 Morning News in New York City.
Leary is no doubt hoping her gadget will give pet-owners around the world paws for thought. It is available now in Britain for £29.99, plus postage and packing, from Paw Plunger. A Dog Grooming Revolution (Paw Plunger UK).
Want to stop your muddy dog ruining your carpet? Put him through the paw wash | the Daily Mail
I just use a towel