I think this is a bunch of crock. I've been to the new "revamped" JC Penny in my town and it is so expensive. There are NO sales. Stuff I would normally get for $4.97 is now full price. They also try to fool shoppers by having racks that says things like $12.00 and up but everything on the rack is $20 or more. I swear they raised all the prices by 50% since the revamp.