‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage
American teen lit novelist Maureen Johnson caused a PR nightmare for Hallmark when she was traveling in the U.K. and spotted a shockingly inappropriate birthday card in a shop.
Johnson, who won Mashable’s “Most Interesting Twitter User to Follow” in 2009, snapped a photo of the card and sent it out in the Twitter universe with the message, “Look at this shockingly awful card I found today for a 13 year old!”
The red card, distributed only in the U.K., features a childish drawing of an ebullient teen opening a gift box containing a diamond. The teen wears a yellow tank dress that shows off her small breasts.
Gold text reads: “You’re 13 today! If you had a rich boyfriend he’d give you diamonds and rubies. Well, maybe next year you will—when you’ve bigger boobies!”
Inappropriate and obnoxious? Definitely—and users on Twitter agreed.
Take a look at a small sampling from the flurry of outraged tweets that flooded Twitter when Johnson first posted the pic on December 7.
Hallmark quickly responded directly to Maureen Johnson on Twitter.
The link in the Hallmark public relations tweet leads to the card company’s site where you’ll find a formal apology from David Dean, managing director of Hambledon Studios, a subsidiary of Hallmark UK. Dean claims that the card is 15 years old and never should have been on store shelves.This card was produced by Creative Publishing prior to Hallmark Cards acquiring the company in 1998. We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness. We would like to assure all our customers that we will do everything in our power to track down remaining copies.Johnson tweeted her own sort of an apology…
‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage | The Mommy Files | an SFGate.com blog