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Thread: ‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage

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    Elite Member Waterslide's Avatar
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    Default ‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage

    ‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage

    American teen lit novelist Maureen Johnson caused a PR nightmare for Hallmark when she was traveling in the U.K. and spotted a shockingly inappropriate birthday card in a shop.
    Johnson, who won Mashable’s “Most Interesting Twitter User to Follow” in 2009, snapped a photo of the card and sent it out in the Twitter universe with the message, “Look at this shockingly awful card I found today for a 13 year old!”

    The red card, distributed only in the U.K., features a childish drawing of an ebullient teen opening a gift box containing a diamond. The teen wears a yellow tank dress that shows off her small breasts.
    Gold text reads: “You’re 13 today! If you had a rich boyfriend he’d give you diamonds and rubies. Well, maybe next year you will—when you’ve bigger boobies!”
    Inappropriate and obnoxious? Definitely—and users on Twitter agreed.
    Take a look at a small sampling from the flurry of outraged tweets that flooded Twitter when Johnson first posted the pic on December 7.









    Hallmark quickly responded directly to Maureen Johnson on Twitter.

    The link in the Hallmark public relations tweet leads to the card company’s site where you’ll find a formal apology from David Dean, managing director of Hambledon Studios, a subsidiary of Hallmark UK. Dean claims that the card is 15 years old and never should have been on store shelves.
    This card was produced by Creative Publishing prior to Hallmark Cards acquiring the company in 1998. We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness. We would like to assure all our customers that we will do everything in our power to track down remaining copies.
    Johnson tweeted her own sort of an apology…

    [Huffington Post]

    ‘Bigger boobies’ Hallmark card for teens sparks Twitter outrage | The Mommy Files | an SFGate.com blog
    "AND WHEN YOU BECAME DENISE, I TOLD ALL YOUR COLLEAGUES, THOSE CLOWN COMICS, TO FIX THEIR HEARTS OR DIE."

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    Elite Member KrisNine's Avatar
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    I think it's kind of funny. I'm not sure I would buy it for my kid, but it's pretty funny.

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    Elite Member Waterslide's Avatar
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    I agree it's kind of funny, too. I guess maybe it's more acceptable for an 18-ish adult maybe? I think it would make most 13 year old girls uncomfortable wouldn't it?
    "AND WHEN YOU BECAME DENISE, I TOLD ALL YOUR COLLEAGUES, THOSE CLOWN COMICS, TO FIX THEIR HEARTS OR DIE."

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    Elite Member mtlebay's Avatar
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    No wonder teens get complexes.
    Go Habs Go!!

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    Elite Member Brookie's Avatar
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    As long as you don't buy it for a guy.
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    Elite Member KrisNine's Avatar
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    Quote Originally Posted by Waterslide View Post
    I agree it's kind of funny, too. I guess maybe it's more acceptable for an 18-ish adult maybe? I think it would make most 13 year old girls uncomfortable wouldn't it?
    Yeah, a lot of 13 year old girls would get uncomfortable with this. My aunt was 14 years older than me and this is something she would have given to me!! We're a bunch of twisted fucks in my family, though
    shedevilang and Waterslide like this.

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    Elite Member Mel1973's Avatar
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    I also find it amusing. Big fucking deal! We've joked about Hallmark having cards for everything FOREVAH and they seem to actually be getting to that point! Now, I need the ones expressing sympathy about my coworkers wife being a dirty whore...
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    Elite Member MohandasKGanja's Avatar
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    I don't find it outrageous. But my gut feeling is that it's kind of inappropriate to be talking about a 13-year-old's breasts on a greeting card. Also, the trend here has been for women to advance just as far as education and career advancement as guys, so the idea that the boyfriend would be any more flush with cash (at any age) is becoming more of an anachronism.

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    Elite Member Waterslide's Avatar
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    Quote Originally Posted by KrisNine View Post
    Yeah, a lot of 13 year old girls would get uncomfortable with this. My aunt was 14 years older than me and this is something she would have given to me!! We're a bunch of twisted fucks in my family, though
    I could understand giving this card to someone when you're teasing them and you know it's a kid who has that kind of sense of humor and could take it. It could see it being funny and acceptable coming from a young aunt. It's like you're both in on the joke then.
    "AND WHEN YOU BECAME DENISE, I TOLD ALL YOUR COLLEAGUES, THOSE CLOWN COMICS, TO FIX THEIR HEARTS OR DIE."

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    I'm with it. Maybe if Fancy's mama had started her at 13 instead of 18, she'd have made a better family cash cow.

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    Elite Member MontanaMama's Avatar
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    I'm more offended by the need to have a rich boyfriend to buy jewels...I TOTALLY would have bought that card for my daughter and if I didn't my sister would have sent it to her, no doubt.
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    Elite Member lurkur's Avatar
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    Where's the birthday card telling the newly 13 year old boy he needs a bigger dick?
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    Elite Member ManxMouse's Avatar
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    yeah, no. Good god, what year is this, 1958? Fucking sexist with or without the inappropriate "boobie" shit. Christ, I hate this on a number of levels.
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    Gold Member frecklered's Avatar
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    I agree - I would have been mortified to receive this card, even at 18. So, you're expected to have a boyfriend (and a rich one) AND grow huge boobs? Not like being a shy teenager with hormones and genetically smaller boobs was stressful enough, thanks Hallmark.
    here I am, rock you like a hurricane.

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    Elite Member Aella's Avatar
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    Heh, this is getting into parody territory. In all seriousness though, I can't summon up any outrage-it's outrageous and fucked up that younger and younger girls are bombarded with the message that their worth comes from how hot of a piece of ass they become, not that Hallmark actually explicitely spells that fact out.

    ETA- Though my 13-year-old self would have been more ticked off at the blatant LIE of the card-I never did get the bigger boobies.
    sprynkles likes this.
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