Aldi beats M&S and Waitrose to be named best supermarket by consumer magazine Which?
Jun 21 2012
NO-FRILLS supermarket Aldi have been named best supermarket by Which? - nbeating upmarket giants Waitrose and M&S.
The German-owned chain have seen bumper growth in Scotland in the last 12 months and were praised in the annual awards for exceptional value and outstanding product quality.
Aldi’s business model includes a strong commitment to regional suppliers, with a quarter of produce sourced locally in Scotland.
The Which? awards are judged on customer satisfaction, value for money, reliability and quality.
Aldi, which also beat budget supermarket Lidl to win the prestigious award, have 44 stores across Scotland employing 650 staff, and plan to expand further in the coming months.
A spokesman said: “We’ve made a commitment to local sourcing and more than 25 per cent of our product range is now Scottish with that figure set to grow.
“There are more than 200 Scottish products to choose from at our stores.”
Aldi recently launched a Give it Aldi TV advertising campaign, which plays on the Scottish passion for “giving it laldy” and encourages them to “get torn into” great deals at Aldi stores.
In other Which? awards for 2012, car manufacturer Kia, never previously shortlisted for an award, scooped the Best Car Manufacturer.
The Korean motor firm scored highly on reliability and customer satisfaction. High street soap shop Lush also became a first-time winner, scooping the Best Retailer award.
First Direct won Which? Best Financial Services Provider for delivering consistently high levels of customer satisfaction, good products and services, as well as clear information for customers.
Which? chief executive Peter Vicary-Smith said: “The shortlist for the awards 2012 shows that good businesses are giving UK consumers a good deal and put their customers first.
“It is encouraging to see some brands and companies consistently providing high levels of customer satisfaction while also providing great value for money.”
Other winners were O2 for Best Technology Services Provider; Samsung as Best Audio-Visual Brand; and Canon as Best Photographic Brand.
Aldi beats M&S and Waitrose to be named best supermarket by consumer magazine Which? - The Daily Record