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Thread: Australia's advertising blitz designed to lure disgruntled Britons Down Under

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    Elite Member Honey's Avatar
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    Default Australia's advertising blitz designed to lure disgruntled Britons Down Under

    They pride themselves on being fair dinkum and always telling the deadset truth, mate.


    So Australia's latest campaign to convince Britons to emigrate was never going to be subtle.

    Officials from one of the country's states have launched a series of newspaper ads to entice us to its capital, Adelaide. Scroll down for more...
    Aggressive: An example of one of the the straight-talking adverts featured in the campaign to lure Brits to South Australia



    Under the headings Sod London House Prices, Screw Working in Staines, Stuff London Traffic and Bugger it, I'm off to Adelaide, the adverts promise a life in paradise.

    They offer "fine weather, fine wine, fine houses, fine jobs, fine beaches and fine universities" to the students and skilled workers-such as plumbers and electricians they are hoping to attract to South Australia.
    A campaign spokesman said: "It's a stand-off challenge for people to stick two fingers up to the UK and reach out for better business prospects, better health care, higher-quality education, warmer weather, lower house prices - overall a far superior way of life."
    Scroll down for more...
    Appealing Adelaide: the city is launching a marketing campaign comparing British and Australian lifestyles



    Adelaide claims 400 policemen are among the 6,000 workers who have left Britain for its state's sun-kissed shores over the past two years.
    "They were disheartened by UK policing policies and drawn to a career with less crime and where all beat police carry guns," the spokesman said.

    The campaign also unashamedly flags up the low cost of housing on the other side of the world.
    A three-bedroom house with double garage and swimming pool at Aldinga Beach, just 35 minutes' drive from Adelaide, costs 111,500.

    The campaign claims Adelaide is one of the world's least expensive cities, has the lowest rents, average summer temperatures of 28c and winter temperatures of 16c. Although the state is four times the size of Britain it has a population of just 1.58million.
    Scroll down for more...
    London was shrouded in fog recently ... but you could leave all that behind, argues the Adelaide tourism board



    South Australia's London-based agent general Bill Muirhead, who helped found the Saatchi advertising agency, said the campaign was deliberately aggressive.

    "If we didn't have the credentials, we wouldn't go up against the UK, but we have," he said yesterday.
    "Adelaide is enjoying an economic revolution and boom times lie ahead. We want people from the UK to come over and be a part of our successes."
    "The advertising campaign is a serious call to all businesses, skilled professionals, students and tourists to look towards a future in a more progressive climate."
    Between 1946 and 1972, more than a million Britons emigrated to Australia. They were known as the '10 poms' because they paid 10 for their assisted passage.

    'Screw working in Staines': Australia's advertising blitz designed to lure disgruntled Britons Down Under | the Daily Mail

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    Elite Member Sarzy's Avatar
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    Hm Aussie land looks nice but I'm fine here thanks.

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    Elite Member Chilly Willy's Avatar
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    Seriously considering it...
    Hello mother fucker! when you ask a question read also the answer instead of asking another question on an answer who already contain the answer of your next question!
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    australia seems like it would be a fun place to visit actually

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    Elite Member qwerty's Avatar
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    Is it easy for British Commonwealth citizens to emigrate to other countries within the confederation?

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    Elite Member Dixie Normos's Avatar
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    I'd do it in a heartbeat...if it weren't so bloody expensive to live there.
    "In the face of the blinding sun, I wake only to find
    that Heaven is a stranger place than than one I've left behind." - SM

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    Quote Originally Posted by Dixie Normos View Post
    I'd do it in a heartbeat...if it weren't so bloody expensive to live there.
    What???? The cost of living is certainly no more than the US or Canada and compared to most of Europe this is probably one of the cheapest places in the world!

    Quote Originally Posted by qwerty View Post
    Is it easy for British Commonwealth citizens to emigrate to other countries within the confederation?
    No - migrating here is a very rigorous process no matter where you come from.

    And I HAVE worked in Staines (UK) and wouldn't say that Adelaide is any different
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    Elite Member Dixie Normos's Avatar
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    I wanna go! What do I have to learn to pass their rigorous tests? I can drink 5 pints of ale without falling down or puking.
    "In the face of the blinding sun, I wake only to find
    that Heaven is a stranger place than than one I've left behind." - SM

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    Elite Member VenusInFauxFurs's Avatar
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    Yikes, Adelaide? No thanks..
    When your daughter plays "House," she pretends to be an annoying doctor with a pill-addiction and a limp.

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