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Thread: Tourist numbers up in Poland after hunky plumber campaign, WTF !!!

  1. #1
    Bronze Member child_of_dark's Avatar
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    Oct 2005

    Default Tourist numbers up in Poland after hunky plumber campaign, WTF !!!

    WARSAW (AFP) - The number of tourists who visited Poland soared in July and August, thanks to an advertising campaign which turned the negative symbol of cheap eastern European labour - the Polish plumber - into a blonde hunk carrying a monkey-wrench who beckons foreigners to visit his country.
    "The campaign was well taken up around the world. It focussed the attention of lots of people on our country," the Polish tourism board's Krzysztof Turowski told reporters.
    The symbol of the Polish plumber, representing cheap labour from new EU member states, was vilified earlier this year during national referendum campaigns on the EU constitution, which was rejected by French and Dutch voters.
    But Poland's tourism board cleverly turned this negative image into a positive when it launched a campaign at the start of the summer that used a seductive blonde man clutching pipes and a monkey-wrench, above the slogan, "I am staying in Poland -- come on over."
    Thanks to the handsome, muscle-bound Polish plumber, the number of French tourists visiting Poland in July and August rose 14 percent compared with the same two months last year to 57,400.
    "Our plumber even scored in Australia," said Turowski. Fifty-six percent more Australians, or 10,200, visited Poland this summer than the previous year.
    The numbers of Cypriots, whose country, like Poland, joined the EU in May last year, rose the most -- by nearly 130 percent. Eight-hundred Cypriots visited Poland in July and August.
    Other visitors who found the idea of coming to Poland particularly attractive were; Canadians - up 62 percent to 19,500 visitors in July and August, new EU nationals from Malta - up 59 percent, and British and Irish nationals - up 47 percent and 33 percent.
    The number of summertime visitors from the United States rose nearly 25 percent to 95,100, while Japanese visitor numbers rose around 20 percent to 8,500
    this is insane !

  2. #2
    Hit By Ban Bus! DisruptiveHair's Avatar
    Join Date
    Oct 2005
    UK, soon to be home in the USA


    Hey, I'd like to visit Poland. My grandmother is Polish, dammit! We don't have any hunky plumbers in my family, though; most of my Polish relatives are restaurant owners or pilots.

  3. #3
    Elite Member Tenaj's Avatar
    Join Date
    Oct 2005
    Ant's Pants


    My Mums Polish, been there loads of times, don't recall any 'hunky' plumbers?

  4. #4
    Elite Member Tiara's Avatar
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    Oct 2005


    Some people are so cheap!!
    No man is worth your tears, but once you find one that is, he won't make you cry
    G_ F_CK Y__RS_LF - Would you like to buy a vowel??

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