Tourism Australia has just released this advert www.wherethebloodyhellareyou.com (click 'yes' on the security prompt). There's a lot of discussion about whether the final words/slogan - "so where the bloody hell are you?" - are going to tempt overseas tourtists to visit Oz or whether it just confirms the perception that Aussies are a bit crude and unsophisticated. I have to say that the word 'bloody' is used extensively and without causing any offence whatsoever here, but I can understand that potential visitors from overseas might be slightly put off.
The tourism people say they have done extensive market research and the feedback was positive, but judging from the general public's mixed reaction here I'd say they might have misjudged how the Advert will be received overseas.
As my sample group of tame Forners, what's your opinion?