I found this amusing. No half naked bodies, no lusting, no impurity of thoughts, I guess. "Swimwear that highlights the face, rather than the body". Certainly!
As if that wasn't enough to cover your body when swimming: "Next season we will once again offer a Slimming Swimmer suit that extends to the midarm (between the elbow and the wrist) and covers down to the lower leg (between the knee and the ankle)."