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Thread: 'Dumb Ways to Die' train safety campaign creates a viral hit

  1. #1
    Elite Member Kat Scorp's Avatar
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    Default 'Dumb Ways to Die' train safety campaign creates a viral hit

    'Dumb ways to die' turns into internet sensation
    By Gloria Kalache
    Updated 7 hours 35 minutes ago



    Dumb ways to die - ABC News (Australian Broadcasting Corporation)


    A safety campaign for Metro Trains in Melbourne has become an international YouTube sensation.

    The quirky clip called Dumb Ways to Die has had nearly 12 million views on YouTube since it was leaked less than a week ago. The video features animated characters killing themselves in a variety of "dumb" ways.

    Leah Waymark from Metro Trains says they are not completely surprised by the popularity of the video. "[But] you can never predict the speed and the take up, which in this case has been amazing," she said.

    Ms Waymark says Metro spoke with their employees about dumb things they have witnessed in and around train stations. ''All our staff were talking to us and complaining about some of the dumb behaviour people exhibit out on our networks," she said. "So that's really where that evolved from, and we workshopped the best way to reach young people."

    The brains behind the clip, John Mescall, says he has been taken back by the response. He says YouTube has told him it is one of the most successfully shared files on mobile devices. ''From the beginning we planned to make it very shareable, but look you can never plan for something to be the biggest viral campaign in the world," he said.

    The song can also be downloaded from iTunes. It has become an unexpected hit in several Asian countries including Taiwan, Vietnam and Singapore.

    Ms Waymark says while the popularity of the video has been overwhelming, she says the importance of the message should not be lost. "To have young people singing about safety around trains is just a terrific outcome for us," she said.


    source: 'Dumb ways to die' turns into internet sensation - ABC News (Australian Broadcasting Corporation)
    yanna and McJag like this.
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    Elite Member yanna's Avatar
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    OMG, it's hilarious! I think the one who sells both his kidneys and the one who eats superglue may just be my favourite!
    What if Superman is psychotic and everyone can see that he's Clark Kent but they just play along not to set him off?

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    Elite Member CornFlakegrl's Avatar
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    The song is catchy.

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    Elite Member Ravenna's Avatar
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    I love it! Death has never seemed more cute and the song is pleasing. I think "using your private parts as piranha bait" is my favourite because it's so bizarre.

    I am humming the song right now.

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    Elite Member faithanne's Avatar
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    I love the clapping skeleton in the background, he's got rhythm.
    "You're going to die tomorrow, Lord Bolton. Sleep well."



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    Elite Member greysfang's Avatar
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    This is great! The song is so catchy.
    FUCK YOU AND GIVE ME MY GODDAMN VENTI TWO PUMP LIGHT WHIP MOCHA YOU COCKSUCKING WHORE BEFORE I PUNCH YOU IN THE MOUTH. I just get unpleasant in my car. - Deej

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    Elite Member McJag's Avatar
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    I was just told about this yesterday, so it is all over the place. Love it!
    I didn't start out to collect diamonds, but somehow they just kept piling up.-Mae West

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    Super Moderator twitchy2.0's Avatar
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    I've been humming this ever since I saw it. I love all the cheerful little dead characters.

    "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge."

    -- Stephen Hawking

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    Elite Member Pinkii's Avatar
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    I love the kidney one! so funny
    "I don't know what hammer time is, or how it differs from regular time"

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    Elite Member Air Quotes's Avatar
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    I love this! I think my favorite is the plane guy because his head comes off so softly lol.
    "A true whore just loves her life." - Sluce

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    Elite Member ManxMouse's Avatar
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    I love them little characters so much. Brilliant!
    Santa is an elitist mother fucker -- giving expensive shit to rich kids and nothing to poor kids.

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    I love the dancing squirting grapefruit!

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    Elite Member gas_chick's Avatar
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    I think my work has blocked youtube. Damnit!
    I am going to come and burn the fucking house down... but you will blow me first."

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    Elite Member MohandasKGanja's Avatar
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    Quote Originally Posted by gas_chick View Post
    I think my work has blocked youtube. Damnit!
    It's like Quentin Tarantino and Eli Roth's version of Alphabet Rock.

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