Olga Kurylenko, the most recent girl
Bond, was chosen like the new
Campari face. Nevertheless the whole grace and not even beauty of the actress were capable of avoiding the fiasco of the campaign that suffocates in a
sea of unnecessary photoshop.
It is monstrous to view
Kurylenko as an extraterrestrial being whose skin
seems done of plastic and who lacks facial features in
several of the images. This is the font of situation for that amateur would expect from some campaign, but a mark with the international
Campari prestige cannot be allowed to convert your spokesman into another case of the syndrome of photoshop. Say what they should say,
yes the bad advertisement exists.
Brand image: Overdose of Photoshop for Campari