She has complained in the past of 'looking really awful naked', yet it seems Victoria Beckham can't resist peeling off when it comes to Armani photo shoots.
Reclining backwards onto a bed wearing nothing but skimpy underwear, black stilettos and her trademark pout, this is the ex-Spice Girl's latest lingerie ad for the fashion giant.
In these new pictures, the mother-of-three shows off a considerably more curvy figure than she is usually known for.
Victoria Beckham smoulders in her new ad campaign
Her provocative pose, assisted by some clever lighting, shows her toned legs and stomach and rounded bottom as she stretches backwards.
The flattering shadows in the photo reveal a body most women would envy.
It's not the first time Posh has peeled off her clothes for Armani - in the past she has joined her semi-naked husband David to advertise the lingerie.
It is thought to be part of a lucrative deal worth an estimated £32 million in total.
The couple, who are parents to Brooklyn, 10, Romeo, six, and Cruz, three, are promoting underwear from the spring/summer collection for the Italian label.
The image is part of a series of shots, largely featuring a solo Victoria, taken by celebrated fashion photographers Mert Alas and Marcus Piggott.
Victoria is pictured in her husband's signature '23' 4x4 after dining last night with pal Katie Holmes at Nobu in LA
David, 33, first signed a £20 million deal to become the new global ambassador of the fashion house in 2007.
His 34-year-old wife followed suit with her own £12 million three-year deal late last year, with Italian designer Giorgio Armani praising her as an 'intriguing woman'.
In the past, Mrs Beckham has claimed she 'looks really awful naked', complaining of 'saggy skin' on her stomach following three pregnancies.
In bed with the Beckhams: The pair pose for their joint Armani advert
Victoria Beckham bends over backwards to look sexy in another smouldering Armani lingerie ad | Mail Online
Victoria Beckham bends over backwards to look sexy in another Armani ad
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