First they conquered England and America, now the Beckhams have made it big in Italy thanks to the unveiling of a giant billboard in central Milan today.
David and Victoria have peeled off for yet another Armani advertisement, which for the first time features the couple together in a intimate bedroom scene.
The latest smouldering image, in which the football star is seen lying across a bed in just his briefs while Posh sits beside him in lacy lingerie, is part of a lucrative deal worth an estimated £32 million in total.
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Model it like Beckham : A new Emporio Armani advertisement featuring the couple has been unveiled in Italy today
The couple, who are parents to Brooklyn, 9, Romeo, 6, and Cruz, 3, are promoting underwear from the spring/summer collection for the Italian label.
The image is part of a series of shots, largely featuring a solo Victoria, taken by celebrated fashion photographers Mert Alas and Marcus Piggott.
Similar advertisements are expected to be rolled out across New York, LA, London, Rome, Paris and Tokyo.
Ciao, Italia! David and Victoria appear on a giant billboard in Milan
David, 33, first signed a £20 million deal to become the new global ambassador of the fashion house in 2007.
His 34-year-old wife following suit with her own £12 million three-year deal late last year, with Italian designer Giorgio Armani praising her as an 'intriguing woman'.
In the past, Mrs Beckham has said 'looks really awful naked', complaining of 'saggy skin' on her stomach following three pregnancies.
But she appears to have shed her inhibitions with the help of some gentle lighting, black and white photography and, of course, just a hint of airbrushing.
Posh and pecks: The couple previously posed for separate advertisements for the Italian label
In bed with the Beckhams: Now David and Victoria appear together in an Armani ad | Mail Online
David and Victoria 
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