TOUCH’S EXCLUSIVE JEN ANISTON & JOHN MAYER PHOTOS!
April 30th, 2008
Pasetsky’s Cover Critique
This is an In Touch classic!
Why you ask?
Amazing newsy photos and excellent use of the photos.
I love the inset of John leaning on Jen’s shoulder because it tells the whole story - no words needed.
The red button “The Photos You Have To See” makes you want to rip through the magazine to see the photos.
And you have John Mayer talking about the weekend. As a reader, I can’t wait to read what he has to say.
The big question this week is if the reader still cares about Jen Aniston.
If they do, I have the perfect nickname for the couple MANISTON (Mayer + Aniston). Finally, Jen’s nickname makes sense!
If this is not a big issue, then Jen Aniston is done being a cover subject for the celebrity weeklies.
On another note, I like the Star Jones’ divorce shocker line “What Star Found Out,” which obviously implies that Al is gay.
Would it surprise anyone if Star was the last one to know?
Bottom Line: Buy this issue! Mark Pasetsky’s Cover Awards » IN TOUCH’S EXCLUSIVE JEN ANISTON & JOHN MAYER PHOTOS!
US WEEKLY’S JEN ANISTON AND JOHN MAYER COVER!
April 30th, 2008
Pasetsky’s Cover Critique
If you’re Janice Min this morning, you are not happy after seeing In Touch Weekly’s cover.
If In Touch doesn’t slaughter Us Weekly on the newsstand this week (especially with the $2.99 price advantage), I will not know what to say.
Compared to In Touch’s newsy photo cover of Jen Aniston and Jen Mayer, this cover of US Weekly doesn’t come close.
Plus, the it feels completely made up.
Why?
The phrase “flirting on e-mail” feels like ordered-up reporting. Does Us Weekly have these e-mails?
Plus, the bar above the headline “The Real Story” is trying to prove that they have something, but I don’t buy it.
I also don’t like the photo that Us selected of John Mayer. He looks pissed off when he should look “in love.”
Moving to the sidebar…
Jessica is calling Tony ‘My Future Husband.” But let me point something out to you.
It looks like it could be Jen Aniston calling John Mayer “My Future Husband.” Is Janice trying to trick the reader to increase newsstand sales? I have a feeling this was done on purpose because very few people care about Jessica and Tony.
Us Weekly could have easily placed this headline in the sidebar and removed the useless “Gossip Girl Style for less!” inset, which doesn’t even show a photo from Gossip Girls. (This Gossip Girl inset would have been ok with a photo.)
And Miley’s “Topless” pics. I saw her back but they were not topless. Will Us Weekly issue a correction? (FYI The NY Times retracted the word topless since they realized it wasn’t true.)
Bottom Line: Janice Min will not sleep well tonight. This cover is AWFUL! Mark Pasetsky’s Cover Awards » US WEEKLY’S JEN ANISTON AND JOHN MAYER COVER!
STAR SAYS “SCIENTOLOGY BOOT CAMP FOR KATIE HOLMES”
April 30th, 2008
Pasetsky’s Cover Critique!
I can’t imagine why Star magazine would go with Katie’s Scientology boot camp for its cover.
This cover feels like it’s two years old!
It is so out of left field.
This doesn’t even feel like a strong inset.
Within the dek, you have the same old stuff — confession sessions, 24-hour surveillance and lie detector tests.
Bottom Line: DISASTER ON THE NEWSSTAND FOR STAR! DISASTER! Mark Pasetsky’s Cover Awards » STAR SAYS “SCIENTOLOGY BOOT CAMP FOR KATIE HOLMES”
OK ANNOUNCES “BRAD AND ANGELINA’S WEDDING OF THE YEAR!”
April 30th, 2008
Pasetsky’s Cover Critique
It’s amateur time at OK Magazine!
This cover is absolutely HORRIFIC!
And if you didn’t know why US Weekly is $1 cheaper than Us Weekly & People, they show you why this week.
The OK! team obviously got very excited by the new photo of Angelina wearing a yellow dress.
Yes, this is exciting because she usually wears black. For most magazines, that’s where the story ends.
Not for OK! magazine.
They decide to use it as its anchor for its “Wedding of the Year Story.” (Which, by the way, has been done a 1000 times.)
And nothing says wedding like Angie in a — oh wait — it’s a yellow dress. (Did they say - let’s throw caution to the wind and use it anyway?)
The details in the dek are laughable!
Bottom Line: Not even close to rate base this week. The only people that will buy this issue are simply attracted by pretty pictures and can’t read. Believe it or not, that’s about 300,000 people. Mark Pasetsky’s Cover Awards » OK ANNOUNCES “BRAD AND ANGELINA’S WEDDING OF THE YEAR!”
- “Shiloh’s Surprise for Brad” What could that be? Well it’s a surprise so one can’t prove it or disprove it. (Very smart. HA!)
- A red velvet cake - is OK kidding?
- Romantic honeymoon - what honeymoon isn’t romantic?
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