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Thread: Rumer Willis & Pete Wentz reppin' Wal Mart clothes--so fierce!

  1. #1
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    Default Rumer Willis & Pete Wentz reppin' Wal Mart clothes--so fierce!

    Rumer Willis/Pete Wentz and Other Huge "Stars" help Launch Walmart Clothing brand.




    NEW YORK, April 23 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
    (Nasdaq: ICON) (the "Company") announced today that Rumer Willis, Kristin
    Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and
    Wilmer Valderrama will star in the print, radio and online marketing
    campaign for the Company's junior and young men's brand, Op(R), that will
    debut this May. The campaign will surround Wal-Mart's spring/summer launch
    of Op. As previously announced, Iconix signed a direct to retail licensing
    agreement for Op with Wal-Mart Stores, Inc.

    The television, movie and music personalities will represent the brand
    as it launches this spring exclusively at select Wal-Mart stores and
    walmart.com. The concept of the campaign is "OPen Road" and celebrates Op's
    historical open road California lifestyle, which the brand has represented
    since the original launch in 1972. The campaign will continue to follow the
    Op cast as they head into fall with a back to school campaign that will
    debut in August.

    The campaign has a classic Op feel with the celebrities hanging out at
    the beach, at a ghost-town ranch and hitting the "OPen Road" in a vintage
    VW bus. Bringing back Op's signature heritage pieces from the 70s, but with
    a younger, hipper flair, the seven celebrities showcase the collection in a
    variety of upbeat, light-hearted scenes. They form a human pyramid, ride
    bikes and skateboards and play in the surf. The on-set chemistry was
    infectious and all relished in their roles as California kids on a road
    trip, even riding in one trailer from set to set.

    Rumer Willis stated, "When you think of LA and the classic surfer beach
    vibe, you think of Op. The Op collection does a great job representing that
    lifestyle."

    Pete Wentz stated, "Everyone can wear Op and its cool. Fashion should
    make you comfortable and that is what Op does."

    The campaign was shot at the Will Rogers State Park beach in Pacific
    Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA by photographer,
    Larry Bartholomew, noted for his easy, and relaxed shooting style.

    Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc.,
    commented, "The variety of stars we worked with in the campaign represents
    how broad the reach of Op really is. It's a complete, casual lifestyle
    brand of clothing, footwear and accessories and everyone can wear it in
    their own way. The campaign simply follows this group of friends in a
    candid manner, as they enjoy the weekend -- California style."

    In addition to the campaign, the celebrities will host a launch party
    in California later this spring and make personal appearances on behalf of
    the brand.
    New Pics~







    Source:
    Op.com
    Op Unveils Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama for Its Summer 2008 Multi-Media Marketing Campaign


    Um...Clothes are cute for the most part....

  2. #2
    Elite Member Just Kill Me's Avatar
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    Op?!?!?!?! OMFG
    KILLING ME WON'T BRING BACK YOUR GOD DAMNED HONEY!!!!!!!!!!

    Come on, let's have lots of drinks.

    Fuck you all, I'm going viral.

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    It's baaaack!

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    Elite Member aabbcc's Avatar
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    Since when is fugly Rumer Willis a huge star?

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    Elite Member MissVenus's Avatar
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    Suck it in Rumer...
    vaya con dios

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    Is Rumer Pregnant?

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    Elite Member celeb_2006's Avatar
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    Hell ya, OP rules! I know some of y'allz had those awesome velcro wallets.

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    Elite Member sparkly's Avatar
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    Oh great. Now she's gonna go around and talk about how she's a supermodel now.
    Everyone is entitled to be stupid, but some abuse the privilege.

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    God, this means she's NOT going to go away, doesn't it.

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    Elite Member sputnik's Avatar
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    rumer doesn't look half bad in these.
    pete wentz is one the most unattractive trolls i have ever laid eyes on.
    I'm open to everything. When you start to criticise the times you live in, your time is over. - Karl Lagerfeld

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    Elite Member cmmdee's Avatar
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    Pete should really be wearing the bikini, not Rumer. Would look much better on him anyway.

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    Elite Member bellini's Avatar
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    Quote Originally Posted by MissVenus View Post


    Suck it in Rumer...
    Her Ma probably has better abs than she does.


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    Elite Member KristiB's Avatar
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    OP takes me back to the 80's...what's next? Hang Ten? Palmetto jeans? Zena jeans? Shaker sweaters from Express? Loves Baby Soft?

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    Elite Member crackho's Avatar
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    ^^All my favs!

    My my, didn't we all just dip our tongues in some acid today.

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    Elite Member TheONe's Avatar
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    OP...wow am I back in 3rd grade? but hey Rumer has a pretty smoking body!
    "My style is impetuous, my defense is impregnable and I'm just ferocious. I want your heart. I want to eat your children. Praise be to Allah." TEAM MILEY!!

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