US WEEKLY FOLLOWS MY ADVICE AND FEATURES SUPER-SLIM MARIAH CAREY!
Dear Janice,
Sometimes I feel like we have this connection!
No, I swear!
Late Monday night I was thinking about my predictions for the week, and knew you needed some help.
So, I posted this prediction, which said one of the weeklies should go for Mariah’s weight loss.
And you took my advice!
Why?
The timing is perfect (plus you did have an interview with her in the can)!
She’s been on Oprah, American Idol — basically everywhere looking AMAZING.
Back to this cover!
Great after picture coupled with an incredible before picture showing a slightly flabby Mariah Carey. (I love her either way!)
The line “How I Lost 20lbs” is basic - but it doesn’t matter. This cover will sell through the roof - even though the insets of this week’s cover SUCK!
Ashlee could be pregnant, engaged, getting plastic surgery and voted President of the United States. Nobody cares!
And Heidi Klum makes a RARE appearance on the cover of US Weekly. (Looks like someone was promised something to show up at Us Weekly’s event???)
Bottom Line: Huge winner for Us Weekly and Janice has no reason to be rattled this week. I CAN’T BELIEVE THAT NO OTHER CELEBRITY WEEKLY WENT FOR THIS AS A COVER STORY! What Boneheads! Mark Pasetsky’s Cover Awards » US WEEKLY FOLLOWS MY ADVICE AND FEATURES SUPER-SLIM MARIAH CAREY!
OK REPORTS THAT BRITNEY SPEARS “WILL” GET HER BOYS BACK!
Poor OK Magazine!
It looks like Sarah Ivens and the OK “reporting team” didn’t get the memo that Brit and Kevin were caught “kissing.”
Anyhow - the main line of this week’s OK is “I Will Get My Boys Back.”
And this line is horribly weak!
Why?
It’s not news!
Britney doesn’t have her kids. If she got her kids back, that would be NEWS. This statement is basically a future prediction.
Plus, the line “Now’s the time to put it right” is terribly awkward.
Let’s move to the insets.
Jess is jealous of Ashlee’s baby news. I actually like this inset and think it takes the Ashlee pregnancy story forward. It’s also believable.
And, boy does that Suri Cruise know how to spend money - a 20K birthday shopping spree!
Bottom Line: OK is lucky that it is the only magazine on the newsstand featuring Britney as its full cover. But, OK will still have a tough time reaching its rate base like the rest of 2008. Mark Pasetsky’s Cover Awards » OK REPORTS THAT BRITNEY SPEARS “WILL” GET HER BOYS BACK!
ASHLEE SIMPSON, ANGELINA JOLIE AND JAMIE LYNN SPEARS GAVE THEIR DIARIES TO LIFE & STYLE?
ALL THE SAME WEEK?
While this cover of Richard Spencer’s Life & Style looks pretty (yes I said the word pretty) — it’ll have a tough time on the newsstand.
Why?
The main line “Pregnancy Diaries” is totally unbelievable to me as a reader.
Why?
It’s the word “Diary” that is turning me off to this cover.
A diary is something you would never let out of your hands. It holds your deepest secrets.
How the hell would Life & Style get its hands on three of Hollywood’s most talked about stars’ diaries???
Pregnancy “News” would have been (I admit boring) but a stronger line.
In fact, the deks on each of these would have been stronger than using an overall cover line and would have made the cover look even CLEANER.
Bottom Line: Oh well! In the $2.99 category this week, Life & Style will continue to have a tough time on the newsstand - especially with sister publication declaring “It’s Over” for Tom and Katie. Mark Pasetsky’s Cover Awards » ASHLEE SIMPSON, ANGELINA JOLIE AND JAMIE LYNN SPEARS GAVE THEIR DIARIES TO LIFE & STYLE?
Bookmarks