US WEEKLY’S JANICE MIN’S LOVE AFFAIR WITH REESE CONTINUES…
Us Weekly Features Reese & Jake! Will Anyone Care?
Janice Min followed up last week’s FAKE cover on Lauren Conrad with “Reese’s Untold Love Story.”
Reese Witherspoon is always a go to star for Janice Min and this photo of Reese and Jake Gyllenhaal must have made her get back on the Reese bandwagon.
It’s intimate and really shows them as a couple. But, unfortunately for Us Weekly this won’t help it on the newsstand. The competition is way too strong this week!
For those who STILL care about Reese, they’ll buy this cover.
My belief is that there are VERY FEW READERS THAT WILL CARE!
The sidebar features some interesting tidbits.
Cheryl and Drew Speak Out on their alleged affair! I hate when editors use the line “Speak Out.” It’s completely boring and reveals nothing. Did they or didn’t they???
And the hidden gem is at the bottom. Heidi Montag “Why I Attacked Spencer.” For some reason there are no pictures of the two of them! And why isn’t this the MAIN COVER!!?
Bottom Line: Better luck next week! This issue will tank! RICHARD SPENCER’S IN TOUCH DOES IT RIGHT!
Spencer Brings Back Always-Popular “Wedding of the Century” Cover Line
Last week, In Touch delivered the joyous news that Brad & Angelina were having a boy & a girl.
How do you follow that up?
As I predicted earlier this week, one of the weeklies would go for another Brad & Angelina cover.
And In Touch is the big winner for following this hot couple AGAIN! They go the wedding route, which has been done many times before. But, I believe the timing for this WILL WORK for In Touch.
I love the cover photo — minus the sad looking Brad. It would’ve been perfect if they could find one with him at least cracking a smile!
As a reader, I believe In Touch is delivering new details! The luxury yacht and the guest list makes it sound so private, which makes sense.
In non-Brangelina news, In Touch places a compelling Hills’ story on the top left with the question, “Did Audrina Leak her Nude Pics? I don’t have to read the story to tell you that the answer is YES! LOL.
Bottom Line: This will be the biggest seller of the year to date for In Touch!
OK MAGAZINE BELIEVES SHILOH & SURI ARE DYNAMIC DUO AND WILL EQUAL NEWSSTAND SUCCESS!
They are WRONG!
Before I begin to say one word about this cover I’d like to make a plea to the entire celebrity weekly category.
Please stop using celebrity’s children as the MAIN cover photos of your magazines! This is one trend that has to STOP NOW!
Now, let’s discuss Sarah Iven’s OK Magazine featuring none other than Shiloh Jolie-Pitt and Suri Cruise.
This can go down as one of the MOST RIDICULOUS covers I have seen in celebrity weekly history!
Showing these two tots stand side-by-side is laughable! (I hope when Suri and Shiloh get older and see this cover they don’t have weight issues because of the line ”BIG GIRLS NOW” LOL!)
“As they’re about to turn two, the tots get ready to be big sisters.” Will anyone care? NO!
I won’t even talk about the sidebar because none of the stories stand-out!
Bottom Line: This could be a catastrophic sale for OK Magazine this week! It WILL be the magazine’s lowest sale of the year!
RICHARD SPENCER’S LIFE & STYLE BRINGS YOU AT HOME WITH NICOLE RICHIE & JOEL MADDEN
Or at Least Outside Their Home!
The hottest new trend in the celebrity weekly category is doing an “At Home” that really isn’t what an ”At Home” used to be.
In the old days, you would see glamourous pictures of the star’s homes as well as intimate interviews with the stars.
But today an “At Home” is basically an update of the star’s life — but that wouldn’t be nearly as compelling as a cover line.
Let’s be honest though! All of those old fashioned “At Homes” are totally boring and the stars never reveal anything anyway! So, if a celebrity weekly can get juicy tidbits on what’s happening in the lives of the stars, what’s wrong with that?
However, by the look of this cover, it doesn’t look like Life & Style is going to reveal any “details” on their lives “At Home!”
You can tell by the dek, which screams “Plus! Exclusive Wedding Photos!” Don’t be fooled. These are photos of their friends wedding - not their own wedding!
And Nicole tells Life & Style how she lost the weight! Is this a star that the reader wants to get weight loss tips from? I don’t think so!
Overall the layout of this cover is a bit strange. By placing Joel behind the logo and Nicole in front of the logo, I don’t believe this is really a picture of them standing next to each other.
Plus, the sultry picture of Audrina features the compelling cover line “Why Audrina posed naked.” But again on the design front, the upc symbol is covering her vajajay! How weird! Also, did you notice that this week’s In Touch features an inset of Audrina as well.
Bottom Line: It’ll be a tough week for Life & Style! In Touch and Star both came out swinging with much stronger covers!
Mark Pasetsky’s Cover Awards
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