Matthew McConaughey Launching Surf Clothing Line
Wednesday March 5, 2008

The next time Matthew McConaughey bares his bod at the beach, he may be wearing his own designs.
Us Weekly has learned exclusively that the sand-and-surf-loving star, 38, is developing his own line of swim apparel named j.k. livin, after his production company — and personal mantra — “Just keep livin’.”
Available via his Web site, Matthew McConaughey || j.k. livin, this summer, the must-haves will run the gamut from T-shirts to swimsuits to Frisbees.
“It will be a one-stop shop for every-thing you need for the beach,” a rep for the actor, who’s expecting another special delivery this summer (a baby with Brazilian model love Camila Alves, 25), tells Us.
(“There’s a perception of me as a beach guy,” the actor — in a j.k. livin shirt — has said.)
Not bad for a man who recently dished to dished to Playboy: “My mom didn’t even put a bathing suit on us at the country club until we were 9.” | Matthew McConaughey Launching Surf Clothing Line