Kirstie Alley launching her own 'weight-loss brand'

**mrs.v** · February 19th, 2008, 04:25 PM

Kirstie Alley Launching Her Own 'Weight-Loss Brand'

By Julie Jordan
Originally posted Tuesday February 19, 2008 04:45 PM EST

Kirstie Alley Photo by: Matt Sayles / AP

Kirstie Alley may have parted ways with Jenny Craig after a three-year relationship, but the actress is not leaving the weight-loss field, she tells PEOPLE exclusively.

In fact, Alley, 57, hopes to "develop and pilot my own weight-loss brand that I hope to launch in 2009," she has announced in a statement.

Though she called her experience with Jenny Craig "extraordinary," she says: "I want to create something new that will help millions of people end the seemingly never ending fatty-roller coaster ride."

Statement from Kirstie

No word yet on what, exactly, Alley's new program would entail, but here's Alley's complete statement to PEOPLE:

After lengthy negotiations, regretfully, the Jenny Craig Company and I did not come to an agreement to continue as their spokesperson.

My relationship with the Jenny Craig Company was nothing short of extraordinary. The people I worked with at Jenny were first rate. The program spoke for itself as the world watched me lose 75 pounds. The last three years have been a win-win for all involved, especially all those other Jenny clients who took the journey alongside me. Just having them there with me was an inspiration and a motivation to continue. Thank you to all of you from the bottom of my heart.

J.C. now has two talented pros on board, and I have no doubt that Valerie Bertinelli and Queen Latifah, along with the excellent products in the J.C. program, will steer the ship to continuing success. I personally wish them the same excellent results and amazing adventures that I experienced as the J.C. spokesperson.

Somehow, I've also fallen into the position of "accidental" role model for, apparently, millions of people out there losing weight by whatever means. This was something I did not bargain for, or foresee happening. Nevertheless, it is something I've grown to embrace and something I intend to continue to pursue.

As for me, I am from the school of "you may not be able to reinvent the wheel but you can sure try to better it," which has proven to be a very successful attitude for Michelin tires. Even my own mentor left a major weight-loss company when she was 51 years old and struck out on her own to create her own brand that we now know as "the Jenny Craig weight-loss program." I had not intended to make this announcement at this time, but after an online PEOPLE magazine article ran last Friday, announcing that I had stepped down as Jenny's spokesperson, I found myself bombarded with inquiries from the media and fans. So I guess it's as good of a time as any to announce that I intend to develop and pilot my own weight-loss brand that I hope to launch in 2009.

The weight-loss field is wide open and not immune to new ideas and improved solutions for the fat problems that plague many of us Americans every day. I want to create something new that will help millions of people end the seemingly never ending fatty-roller coaster ride. I am especially passionate about seeing to it that our next generations are not struggling with the same weight issues that my generation has struggled with.

There was a time when America was not fat, and that was in our not-so-distant past. I'm confident that I can create something exciting and innovative: something that if all goes well, will help change a fat America back into a fit America and will offer this country the healthiest, yummiest, easiest and most effective weight-loss program on the market.

If not, I'll see you at Central Casting.

Oh, but hey, don't "Call Kirstie" just yet. You'll be on hold too long. Call me next year.

Kirstie Alley Launching Her Own 'Weight-Loss Brand' - Bodywatch, Kirstie Alley : People.com

**Grimmlok** · February 19th, 2008, 04:32 PM

Yeah, because so far she's been a raging success on the not-fat wagon.

How much you wanna bet this will be Co$ funded and be their fatassed version of Al-Anon?

**lurkur** · February 19th, 2008, 04:34 PM

Is it gonna involve wearing shiny nylons with a huge seam up to your neck??

**travelbug** · February 19th, 2008, 04:59 PM

Originally Posted by lurkur

Is it gonna involve wearing shiny nylons with a huge seam up to your neck??

Yeah, and 3 layers of Spanx!

**travelbug** · February 19th, 2008, 05:00 PM

Originally Posted by Grimmlok

Yeah, because so far she's been a raging success on the not-fat wagon.

How much you wanna bet this will be Co$ funded and be their fatassed version of Al-Anon?

Yep, CO$ would just love to get their e-meters on all the fatties out there

**MissDecember** · February 19th, 2008, 05:03 PM

Yeah, because so far she's been a raging success on the not-fat wagon.

Yeah, exactly. Who would buy this shit?

**Folieadeux** · February 19th, 2008, 05:28 PM

Who is she kidding? She couldn't keep the weight off with the help of Jenny Craig, so there is no way I believe she can pilot her own weight loss system.

**A*O** · February 19th, 2008, 05:41 PM

Originally Posted by Grimmlok

How much you wanna bet this will be Co$ funded and be their fatassed version of Al-Anon?

Exactly - Narconon, Al-Anon and now Blobanon (with special Co$ 'food supplements' at $50 a pop). Mind you, Fembot Katie is on the Co$ Diet and she's wasting away so it must work.

**Laurent** · February 19th, 2008, 05:48 PM

Originally Posted by CCkissesx

She couldn't keep the weight off with the help of Jenny Craig, so there is no way I believe she can pilot her own weight loss system.

Nevermind keep the weight off, I'm not sure she ever got down to a healthy weight on Jenny Craig.

*DIVA! · February 19th, 2008, 05:58 PM

She was eating pre-packaged food..she got down to 225 at the least, any fat ass that follows other fat asses on diet programs or WLS, and not change their eating habits for themselves...deserves to gain all their weight back plus a hundred more!!

**Palermo** · February 19th, 2008, 07:23 PM

They never told the truth about her weight loss, I believe she started out around 300 and maybe got under 200 but she was never 145, not in her wildest dreams.

Unless she gets slim and STAYS there nobody will be interested in getting involved in any weight loss program involving her.