If this is what Kerry Katona looks like after five hours of pampering at a salon we'd hate to see the 'before' photos.
The heavily pregnant 27-year-old was snapped leaving a hair salon with husband Mark Croft, in London, today.
But despite five hours of treatment at the hands of beauty experts, the former face of Iceland cut a shabby figure in rolled-down dungarees and a huge baggy cardigan.
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Chatty: Kerry catches up on her phone calls after a five-hour mega makeover
Kerry and husband Mark Croft leaving a London hair salon today
Kerry, whose new show Crazy in Love hits MTV One on Sunday, recently declared herself to be 'Britain's Britney' - comparing herself to Britney Spears in a reference to the amount of negative press she receives.
The former Atomic Kitten star has been hit by several cocaine scandals but insists she has been clean for three years.
Kerry, who last night hosted a late-night baby shower at London's Hospital nightclub attended by Big Brother stars Ziggy Lichman and Sam and Amanda Marchant, said: "I'm the British Britney Spears, which is ridiculous."
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Scruffy: Mum-to-be Kerry emerges after five hours of beauty treatments, but completes her look with dungarees and a baggy cardigan
"The press write what they want to write about me. Once they've built you up, they try to pull you down and they've been doing it for the last two years now.
"You show me one picture of me taking cocaine or coming out of a nightclub in the last two years.
"I've admitted taking it for about a year but look at Amy Winehouse, Pete Doherty and Kate Moss. They're legends for it and I don't do it any more.
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'Britain's Britney': Kerry Katona, arriving at her late-night baby shower at London's Hospital nightclub, says she's treated unfairly by the press
"I've just recently done a drugs test which I had to do for a court case and of course it came back negative, which I knew it would anyway.
"It's just unfair. I want people to forget what they read and remember the Kerry that won in the jungle because that's still me."
The former I'm A Celebrity Get Me Out Of Here winner admitted turning to cocaine after splitting from first husband Brian McFadden, but says she has not touched drugs for just over three years.
Kerry told Richard and Judy on their C4 show: "It took me a year to grieve over Brian and to actually cry. Cocaine gave me the confidence and helped me lose weight."
She denied that finding fame with girl band Atomic Kitten at the age of 16 had anything to do with her addiction.
"It was the people I was brought up with. I was one of those girls from a council estate, in care, eight different schools, pushed around from here to there.
"My mum was a manic depressive, alcoholic cocaine user. The fame helped me get away from it if I'm honest.
"While I was in Atomic Kitten on tour, I was getting phone calls from mum saying she was being beaten up by her boyfriend but none of that's come out in the papers."
Kerry also denied rumours that she is on the brink of bankruptcy and says she has signed another contract as the face of Iceland supermarket.
"I've been in the best place since I've been with Mark. I'm not going bankrupt," she said. The mum-of-three claims she will give birth to her fourth child while the cameras are still rolling for her show, which began shooting in December.
Kerry Katona still cuts a scruffy figure - Despite five hours of pampering at a hair salon | the Daily Mail
Kerry Katona: "I'm the British 
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