Results 1 to 12 of 12
Like Tree14Likes
  • 4 Post By MohandasKGanja
  • 1 Post By aabbcc
  • 1 Post By greysfang
  • 3 Post By Trixie
  • 5 Post By rollo

Thread: Blake Lively Is Closing Preserve: 'It's Not Making a Difference in People's Lives'

  1. #1
    fgg
    fgg is offline
    Elite Member fgg's Avatar
    Join Date
    Apr 2008
    Posts
    34,038

    Default Blake Lively Is Closing Preserve: 'It's Not Making a Difference in People's Lives'

    Blake Lively Is Closing Preserve: 'It's Not Making a Difference in People's Lives'

    Blake Lively has succeeded at so many things in life — handsome husband, beautiful baby, fabulous career, terrific at baking, fashion designing and having great hair — that you might think she never faces challenges. But she’s got a tough one on her plate now: She’s taking a step back from her Preserve ecommerce website, saying that it was never quite what she wanted it to be.

    Earlier, Lively had said that she launched the site earlier than she’d intended to coincide with last year’s August Vogue cover, and she doubles down on that in her explanation about why Preserve is shuttering.

    “We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” she said in an interview on Vogue.com. “And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?”

    Lively says her plan is to rework the site and relaunch to be closer to her original vision. “It’s very exciting and it’s also incredibly scary,” she says. “I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.’”

    And she also says that she anticipates your mockery (she’s looking at you, Stephen Colbert — who just released a video mocking the many celebrity lifestyle brands out there). “I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this … The only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan.” (The plan involves a lot of Taylor Swift: “I’ve asked my assistant to just play ‘Shake It Off’ on a loop — it feels really good!”)

    The site will shut down on Oct. 9 (and there will be plenty of deep discounts before then), and when it comes back, it might not be called Preserve anymore. “I love the name Preserve. But then, I never thought people would think Preserve had something to do with jam! … These are all of the things you don’t think of when you’re too intimate with something.”

    Blake Lively Is Closing Preserve, Blake Lively’s Preserve to Close – Style News - StyleWatch - People.com
    can't post pics because my computer's broken and i'm stupid

  2. #2
    Elite Member MohandasKGanja's Avatar
    Join Date
    Apr 2008
    Location
    Wherever my kids are
    Posts
    33,461

    Default

    At first, I thought this was some kind of wildlife refuge or something.

  3. #3
    Elite Member rollo's Avatar
    Join Date
    Feb 2009
    Posts
    48,781

    Default

    ^ Maybe it would be better if it was.
    I have some famous friends and I have mostly not famous friends.

  4. #4
    Elite Member aabbcc's Avatar
    Join Date
    Oct 2005
    Location
    Watching the sun set over Lake Superior.
    Posts
    18,948

    Default

    You don't need a perfect website if you're giving folks what they really want or need. You can work on the website in stages while keeping it live (as opposed to closing it for a short while or shutting it down altogether). I know people who are extremely successful and have very simple websites. It's the marketing and networking that's important and what brings people in.
    arie_skop likes this.

  5. #5
    Elite Member Mrs P's Avatar
    Join Date
    Oct 2008
    Posts
    8,250

    Default

    ^ Well said.

  6. #6
    Elite Member greysfang's Avatar
    Join Date
    Jul 2006
    Location
    Burning Down Your Windmill
    Posts
    56,284

    Default

    She doesn't make any sense, how does an online store make a difference in people's lives? Maybe an online medical device store helps disabled people, but i can't think of much else.
    OrangeSlice likes this.
    FUCK YOU AND GIVE ME MY GODDAMN VENTI TWO PUMP LIGHT WHIP MOCHA YOU COCKSUCKING WHORE BEFORE I PUNCH YOU IN THE MOUTH. I just get unpleasant in my car. - Deej

    http://www.gossiprocks.com/forum/signaturepics/sigpic4098_9.gif Healthy is merely the slowest possible rate at which one can die.

  7. #7
    Elite Member Trixie's Avatar
    Join Date
    Mar 2007
    Location
    exiled and ostrich sized
    Posts
    21,784

    Default

    ^ What? You mean buying a $1,000 purse won't lead me down the path to enlightenment?
    These people don't give a fuck about YOU or us. It's a message board, for Christ's sake. ~ mrs.v ~
    ~"Fuck off! Aim higher! Get a life! Get away from me!" ~the lovely and talented Miss Julia Roberts~



  8. #8
    Elite Member rollo's Avatar
    Join Date
    Feb 2009
    Posts
    48,781

    Default

    I'm sure it's code for " not making me any money."
    I have some famous friends and I have mostly not famous friends.

  9. #9
    Elite Member sputnik's Avatar
    Join Date
    Oct 2005
    Location
    fellow traveller
    Posts
    58,137

    Default

    but how is confederate goop doing? (aka whatever reese witherspoon called her bullshit lifestyle website)
    I'm open to everything. When you start to criticise the times you live in, your time is over. - Karl Lagerfeld

  10. #10
    Elite Member witchcurlgirl's Avatar
    Join Date
    Feb 2007
    Location
    Acerbia
    Posts
    34,679

    Default

    Confederate goop!



    All of God's children are not beautiful. Most of God's children are, in fact, barely presentable.


    If I wanted the government in my womb I'd fuck a Senator

  11. #11
    Elite Member Trixie's Avatar
    Join Date
    Mar 2007
    Location
    exiled and ostrich sized
    Posts
    21,784

    Default

    Oh gawd, that one's even worse, overpriced stupid little monogrammed tea towels and doilies and shit.
    These people don't give a fuck about YOU or us. It's a message board, for Christ's sake. ~ mrs.v ~
    ~"Fuck off! Aim higher! Get a life! Get away from me!" ~the lovely and talented Miss Julia Roberts~



  12. #12
    Silver Member
    Join Date
    Jun 2006
    Location
    uk
    Posts
    416

    Default

    she can fuck off anyway id rather listen to goop than her

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Replies: 11
    Last Post: February 15th, 2011, 09:43 AM
  2. Blake Lively
    By fgg in forum Famous Style
    Replies: 5
    Last Post: September 9th, 2010, 03:53 AM
  3. Public Option action making a difference
    By Fluffy in forum U.S. Politics and Issues
    Replies: 0
    Last Post: August 25th, 2009, 10:36 AM
  4. Blake Lively
    By mrs.v in forum Famous Style
    Replies: 2
    Last Post: September 17th, 2008, 09:46 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •