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Thread: New Zealand Seafood company ditches Heidi Montag commercial

  1. #1
    Elite Member azoria's Avatar
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    Default New Zealand Seafood company ditches Heidi Montag commercial

    Seafood company ditches Heidi Montag advertisement after being abused on social media¬* | Daily Mail Online

    Published: 06:45 EST, 14 October 2014 | Updated: 09:53 EST, 14 October 2014




    • New Zealand seafood company Sealord aired an advertisement starring Heidi Montag last month
    • The commercial was slammed on social media
    • Sealord was criticised for spending too much money on advertising when they are cutting employment
    • Last month, they cut 97 jobs at their Nelson wetfish factory





    A New Zealand seafood company has ditched an advertisement starring Heidi Montag after getting savaged on social media.
    The ad featured the 28-year-old Big Brother actor asking a crowd of people inside a function what they thought about Sealord frozen fish fillets.
    Sealord delivers $500 million worth of seafood to people in more than 30 countries each year.


    The advertisement features the 28-year-old Big Brother actor asking a crowd of people inside a function what they think about Sealord frozen fish fillets


    The ad was condemned by viewers, who took to social media to express their disapproval



    The ad was condemned by viewers, who took to social media to express their disapproval.
    Adam Johnston wrote: 'It always amazes me how large companies manage to screw up ad campaigns. Your marketing department is taking a bath on this one.'

    'What the hell were you thinking hiring this plastic has been wannabe ?????? You idiots' wrote Toni Ellis.
    Last month, Sealord announced it was cutting 97 jobs at its Nelson wetfish factory, which is about 13 per cent of the total workforce.

    Some users criticised the company for spending money on celebrities at a time when they are making workers redundant.

    'How much did she get paid ??' wrote Sandra Mclean. 'How many staff could that have kept in employ ?'
    Libby Bruhn wrote 'I won't support a company who would rather spend thousands of dollars on that crap then spending in in our own country and she comes across like she is taken [sic]the piss.'

    Sealord responded to the criticism with a post on their Facebook page that announced they had scrapped the original commercial.

    'We heard you NZ! You told us that you loved our REAL fish but not Heidi Montag. So, we listened and changed our TV Ad to star only REAL people.'


    Some users claimed it was all part of an elaborate scheme.
    Courtnay Adele wrote:'Seems like a bit of a marketing scheme to me.'
    Wendy Slieker said: 'Perfect marketing campaign. Get people hating the ad and then change it citing public feedback.'

    Sealord were unavailable for comment at the time of publication.


  2. #2
    Gold Member lucianodel's Avatar
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    If they wanted to cast natives, they would probably have to CGI them as most were killed off.

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    Elite Member SoCalMarie's Avatar
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    Quote Originally Posted by azoria View Post


    • Sealord was criticised for spending too much money on advertising when they are cutting employment
    • Last month, they cut 97 jobs at their Nelson wetfish factory

    I understand the backlash. Money spent on Heidi Montag alone (aside from the production cost of the commercial) probably was 2-3 people's salaries at least. I'd be pissed too.

    A New Zealand seafood company has ditched an advertisement starring Heidi Montag after getting savaged on social media.
    The ad featured the 28-year-old Big Brother actor asking a crowd of people inside a function what they thought about Sealord frozen fish fillets.
    Actor, eh?.... O.....k.... Whatever

    Looking at her face, makes my face hurt... all that filler and botox, those veneers... I surprised she's still able to talk.

    She's a horrible actress to boot. Was the company going for a "Jessica Simpson Chicken of Sea-esque" moment?
    Katy, urine danger, gurl! - BITTER

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    Elite Member Kathie_Moffett's Avatar
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    Sorry Heidi, only good-tasting tuna gets to represent the Sealord Company.
    Did you know that every time a parent gives in to their kid's whines and buys them candy at the checkout lane, a kitten gets diabetes?-Dlisted
    I dislike groups of people, but I love individuals. Every person you look at, you can see the universe in their eyes, if you're really looking.
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    Gold Member exippy's Avatar
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    Guess she smells like fish now

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