Playboy boss HUGH HEFNER believes he only became a womaniser after he was rejected by his childhood sweetheart.

Hefner, 81 next month (09APR07), dated the unnamed girl during his teens, and despite teaching him the jitterbug dance, she promptly ditched him for another man.

So the magazine chief decided on a make-over.

He explains, "That rejection prompted me to reinvent myself. I started referring to myself as Hef instead of Hugh, I changed how I dressed and became a better dancer."
Rejection Turned Hefner Into Womaniser.