Results 1 to 9 of 9

Thread: T.M.X.Elmo 10th Anniversary

  1. #1
    Elite Member darksithbunny's Avatar
    Join Date
    Oct 2005
    Posts
    14,965

    Default T.M.X.Elmo 10th Anniversary

    September 19, 2006.

    Fisher-Price unveils T.M.X. Elmo
    By CAROLYN THOMPSON, Associated Press Writer 24 minutes ago


    EAST AURORA, N.Y. - Fisher-Price, a unit of Mattel Inc., on Tuesday took the wraps off T.M.X. Elmo, ending months of unprecedented secrecy that's had the toy industry abuzz. Until the unveiling, only about 50 people had seen it. He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm.


    Predicted to be a hot holiday seller, the new and improved Tickle Me Elmo made its debut on ABC's "Good Morning America" as customers lined up at Toys "R" Us, Wal-Mart and KB Toys.
    The "X" in T.M.X. stands for extreme.
    "When I originally saw a picture of how it moves, I really thought there were some sort of wires, like a puppet, moving it," said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. "We've never seen a stuffed animal that has this type of movement."
    The debut of T.M.X. Elmo was timed to the 10th anniversary of Tickle Me Elmo, the must-have toy of Christmases past that giggled when its stomach was pressed. In the new version, Elmo's squeaky laugh and body movements grow more pronounced with three successive tickles.
    Mattel president Neil Friedman had been president of Tyco Toys, now a unit of Mattel, when it launched the original Tickle Me Elmo, which had parents of preschoolers elbowing each other in the aisles.

    "With today's technology, this one is even more incredible," Friedman said. "You really have to see it to believe it."
    Executives at KB Toys Inc. and Toys R Us Inc. said pre-orders for the toy, which retails for $39.99, have exceeded expectations.
    Silver expected demand to be high, not only for the buzz and novelty, but because the advanced technology could limit the number produced.
    "If there are Elmos around December first, I will really be surprised," said Silver. He said the excitement built by the stealth marketing will be good for the entire toy industry, which has struggled in recent years as children have sought out video games and other gadgets at a younger age.

    Before Tuesday, the Fisher-Price Web site pictured T.M.X. Elmo only in shadow. Much of East Aurora-based Fisher-Price's own sales staff had not been allowed to see T.M.X. Elmo, even when they pitched it to retailers.
    Each year since the original Tickle Me Elmo, the company has come up with another incarnation with a new skill like doing the Chicken Dance or Hokey Pokey or singing Rock 'n Roll.
    Mattel Inc., the world's largest toy maker, in July reported a second-quarter profit due to reduced tax expenses. Gross sales for the Barbie brand slipped 1 percent, while Hot Wheels sales fell 7 percent and Fisher-Price sales rose 10 percent.
    ___
    On the Net:
    Fisher-Price: http://www.fisher-price.com
    Mattel: http://www.mattel.com

    I can't wait to get it! My old one doesn't work any more and the kids are wanting this one badly!

  2. #2
    Elite Member sluce's Avatar
    Join Date
    Oct 2005
    Location
    Top Secret Spy for Leann Rimes
    Posts
    37,382

    Default

    I loved tickle me Elmo when my daughter had one. The new one sounds great!

  3. #3
    Elite Member darksithbunny's Avatar
    Join Date
    Oct 2005
    Posts
    14,965

    Default

    I couldn't find any video of it. Been searching all morning.

  4. #4
    Silver Member heather.rn's Avatar
    Join Date
    Jan 2006
    Posts
    270

    Default

    here is one:

    http://abcnews.go.com/Video/playerIndex?id=2462444

    I'm not gonna hunt one down, but I'll get my son one if I find it for Christmas

  5. #5
    Elite Member Algernon's Avatar
    Join Date
    Oct 2005
    Location
    Midwest USA
    Posts
    3,875

    Default

    I'm sorry, but that thing is creeepy.

    Won't be in my house!
    Value the future on a timescale longer than your own. -Richard Dawkins

  6. #6
    Elite Member LynnieD's Avatar
    Join Date
    Oct 2005
    Posts
    34,696

    Default

    $40.00 bucks??? Forty freaking bucks???? To be highly annoyed for hours on end?? My kid won't be getting it, unless some idiot relative gets it for her. And then that relative will be promptly bitch slapped.

  7. #7
    Elite Member moomies's Avatar
    Join Date
    Oct 2005
    Location
    pretending to be a lurker but I'm not quiet enough
    Posts
    15,515

    Default

    I wonder if my Elmo will be amused by this Elmo.

    If you think it's crazy, you ain't seen a thing. Just wait until we're goin down in flames.

  8. #8
    Elite Member darksithbunny's Avatar
    Join Date
    Oct 2005
    Posts
    14,965

    Default

    I don't know about anyone else, but I can't get one! Sold out everywhere and will get more only closer to Christmas!

    I fucking hate when they don't keep the supply up with the demand!
    I refuse to buy one off ebay. This sucks.

    Here is what he looks like in action.

    http://www.youtube.com/watch?v=oCmAD-z7-mA

  9. #9
    Elite Member Algernon's Avatar
    Join Date
    Oct 2005
    Location
    Midwest USA
    Posts
    3,875

    Default

    Quote Originally Posted by moomies View Post
    I wonder if my Elmo will be amused by this Elmo.
    Omg, that just made my day. He'd probably try to put the damn thing out of its misery!

    I watched the second video. Still think it's creepy and wierd!!!
    Value the future on a timescale longer than your own. -Richard Dawkins

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Replies: 13
    Last Post: August 31st, 2006, 01:15 AM
  2. Replies: 4
    Last Post: May 11th, 2006, 11:11 AM
  3. Replies: 4
    Last Post: April 25th, 2006, 03:53 PM
  4. Replies: 7
    Last Post: April 25th, 2006, 02:32 PM
  5. Replies: 0
    Last Post: April 24th, 2006, 08:27 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •