Tom Cruise Plummeting To Pauly Shore Territory
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Anyone can show up to a cocktail party and waste a good hour or so discussing Tom Cruise’s waning popularity, but NY marketing and research firm Genius Insight has crunched the numbers:
Tom Cruise’s popularity has dropped significantly in the last few months, according to the latest Genius StarPower report. By all measures, the plunge (among 13 to 49 year-olds) is steep for a celebrity of his magnitude: It can’t feel good to drop 186 slots on any kind of popularity list, but being lumped in with David Spade, Tom Green, Ashton Kutcher, and, for the love of L. Ron, Pauly Shore, wow, that really has to sting. You’d think the poor guy actually killed Brooke Shields and Matt Lauer, not just the memory of that lovable kid from Risky Business.
* his StarPower ranking plummeted from 12th to 50th
* he went from the 11th most liked celebrity to the 197th
* his fan base (those who like or like him a lot) shrank from 33% to 25%
* he ranks among the top 5 most controversial actors (those who are heavily disliked and liked), along with David Spade, Tom Green, Pauly Shore and Ashton Kutcher.
The drop follows Cruise’s controversial publicity tour for the release of “War Of The Worlds” and his engagement to actress Katie Holmes. The above figures are from the Genius StarPower Summer 2005 report (covering the six months to July 1, 2005) and the Spring 2005 report (covering the six months to April 1, 2005).
I know we are ALL shocked