Diane Keaton to appear in L'Oreal ads

[moomies]

Cosmetics Firms Try a New Wrinkle in Ads

By Valli Herman, Times Staff Writer
June 3, 2006

This summer, 60-year-old actress Diane Keaton will be smiling back at you from an ad campaign, but not one for Geritol, life insurance or other artifacts of life beyond the sixth decade. She'll be the new face of a skin-care campaign for L'Oreal Paris, which selected the film star to portray a new view of beauty — a wrinkled one.

Keaton will appear in print and television ads for a new formula of L'Oreal anti-aging creams. She isn't the exception but, increasingly, the rule for beauty companies hoping to interest aging baby boomers in specialized cosmetics and skin-care products that promise to reduce fine lines, fade age spots or prevent lipstick from feathering into creases.

long article...read the rest here at
http://www.latimes.com/news/nationwo...la-home-nation

[SVZ]

i thought she already appeared in some anti-wrinkle ads? like she's on a boat or something, bleh i forget

[moomies]

Hmm I don't remember her doing any loreal ads. I've seen Andie MacDowell ones?

[SVZ]

maybe she's done them for another company, not sure though

[lovely bones]

She's so fugly. Why couldn't they use someone who's at least lovely to look at? I know it's *ahem* difficult to find actresses "of a certain age" who have wrinkles or who have not had plastic surgery, but there are a few...like Isabella Rosellini?