Former Baywatch star Pamela Anderson is calling on advertisers to stop using apes to sell products.
The People for the Ethical Treatment of Animals (PETA) activist wrote an opinionated piece that appeared on Friday (28APR06) in the Wall Street Journal.
In the articles she writes, "King Kong is my hero. He's big, muscular, sensitive, a terrific actor - and he's not real.
"The use of computer-generated imagery has really taken off in Hollywood. So why has Madison Avenue suddenly gone bananas for real apes?"
The star wants to draw attention to the issue because of the growing trend of forcing chimps to sell products on TV.
Anderson goes on to explain that in order to get the animals to perform, they are often subjected to abuse and kept in brutal conditions.
She adds, "I've vowed never to be involved with a production that uses live apes because I don't want to be part of this cruelty.
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