The text unfortunately is rather difficult to read.
My best shot:
New medical tests prove it!
Yes, new tests by leading dietary and nutrition experts prove that foods fried light and right in Crisco are as completely digestible as if baked or boiled!
Look at crispy tender chicken fried in Crisco
....or taste the delicate flavor of Crisco-fried potatoes. Crisco-fried foods look and taste so light you know they'll "sit right" and be easy to digest.
Crisco is completely different from ordinary frying fats or drippings. Crisco is entirely vegetable. It's whiter, fresher, sweeter than any ordinary fat. Has no grease taste to "heavy-up" fried foods.
So fry away and fear no more! Use Crisco for foods you can eat seven days a week without a worry!
Family Circle Magazine, November 1953