If you vote, Starbucks buys your coffee
On November 4, 2008, Starbucks will give voters a free tall brewed coffee at participating U.S. stores. This initiative kicks off with a 60-second ad during the final pre-election edition of Saturday Night Live on NBC this Saturday. The ad was developed by BBDO, who is working with Starbucks on a number of initiatives.
Voters simply need to cast a vote, then tell the barista at their local Starbucks and they’ll receive a tall (12 oz) cup of brewed coffee at no charge (limit one per customer). In the best tradition of democracy, we’re using the honor system for proof of voting.
This is a logical extension of our commitment to community through Starbucks™ Shared Planet™. It lets us immediately support customers who care about the same things we do and who want to make a difference. This idea has also come up a number of times on MyStarbucksIdea.com, our on-line forum for sharing customer and partner (employee) ideas.
Starbucks Shared Planet