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Thread: Real Food beats Ronaldo McDonald

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    A*O
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    Default Real Food beats Ronaldo McDonald

    http://www.theage.com.au/news/world/...387625832.html

    By Desmond O'Grady, Rome
    January 7, 2006

    A BAKER who has put a McDonald's out of business has become a hero of Italy's Slow Food advocates.

    Macca's ran into big trouble when Luca DeGesu (his surname means "of Jesus"), opened a bakery specialising in local products next door in Altamura.

    The city, with 65,000 inhabitants in the heel of the Italian boot, is renowned for its bread, which is sold throughout Italy.

    It is said to keep fresh for a week, is yellow from the durum wheat, and has a crunchy black crust.

    The DeGesu family have been producing it for five generations.

    Luca DeGesu did not plan to run McDonald's out of business when he occupied a space next to the fast-food shop in Altamura's main square five years ago. But that is what happened.

    He just wanted to earn a crust.

    As well as bread, he made pizza using local olive oil, and toppings such as distinctive mushrooms. He also used a particular type of oak in the oven.

    It was the backyard against the global. McDonald's had 10 staff, whereas Mr DeGesu was a one-man show. Mr DeGesu, 35, admits that he was helped by the mad cow scare, which convinced some customers to abandon meat and McDonald's.

    His success has been welcomed by French bakers, who are threatened by industrial-scale baguette makers, as well as the Italian Slow Food movement. It is also welcomed by the newer Slow City movement, which wants to preserve historic city centres by excluding cars and conserving small shops.

    For the past decade, the administration of Abbiategrasso, 25 kilometres from Milan, has banned supermarkets.

    Some towns are nuclear-free zones, Abbiategrasso is supermarket-free. Thanks to this, its small shops have survived but there are supermarkets within easy driving distance.

    Pizza is a fast food, and Mr DeGesu's success comes because of his use of local products. The foods are grown without chemical fertilisers.

    The production may not knock out many of the 310 McDonald's, or supermarkets, but they are affecting them. Supermarkets now carry a greater variety of breads, and some fast-food shops are introducing ethnic and local dishes.

    Meanwhile, back in Altamura, Mr DeGesu has doubled his staff to two, and is talking of opening a bakery-pizzeria in Rome or Milan.

    Next could be a McGesu chain.

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    Hit By Ban Bus! pacific breeze's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    I literally feel nauseous when I walk by any fast-food place. The smell of sweet, rancid grease and questionable meat makes my stomach heave.

    I love REAL junk food -- burgers, fries, fish and chips, pizza, Tex-Mex -- but there is little of it worth eating unless I make it myself. It's a good thing, too, otherwise I'd be as big as a house.

    When I find a place that knows what they're doing, they tend to see a lot of me. Usually they're small, hole-in-the-wall joints with a lot of character.

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    Elite Member Sojiita's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    LOL..I just had McDonalds crappy food..but then again i am stinking drunk right now and I can use that as an excuse.excoose how the hell do you spell that word? I can't remember...

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    Default Re: Real Food beats Ronaldo McDonald

    Some time ago my daughter had a terrible case of the stomach flu so we took her to the pediatrician. The doctor asked if she recently ate at McDonalds and we said that she had. The doctor said that she treats so many children who get ill from eating at McDonalds because of E. coli bacteria. That was 14 years ago and we haven’t gone back to McDonalds since.
    Scariest Halloween mask ever > > >

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    Elite Member SammysMom's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    Like in another post about sweet or savoury, Im finding the older Im getting I cant handle fast food. Not so much the eating it but the smell of it. I have to make my own hamburgers and fries anymore and this has happened in the past few months. And sodas also. My husband is saying its this site that has turned my taste buds in a different direction and you know he is right now that I think about it. Thanks guys !!

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    Default Re: Real Food beats Ronaldo McDonald

    I cannot stand the smell of popcorn. Going to the movies is torture because that cloying smell makes me feel sick. We never go to Maccas, KFC etc unless we are on a long road trip and it's just easier to swing through Maccas while keeping on the move. But that happens maybe twice a year, max. My kids know my views on eating this kind of crap and I think, at long last, the years of giving them healthy home-cooked food is paying off because they now say they don't like Macca crap either. Go me.
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    Elite Member Sojiita's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    Quote Originally Posted by Mushy
    Who's the lush?
    sorry about that. I can't remember where I put that to remove it. And yes, today(and yesterday) I was a pathetic lush

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    Default Re: Real Food beats Ronaldo McDonald

    I am not proud to say that I work at mcdonalds (oddly enough to get money to do a personal trainers course). I cant stand being in there, after 3 months I'm starting to look for another job. I've never really eaten there and the smell has always got to me. Anytime I ate there I felt the fat and grease in my pores. Now I'm covered in the grease. Now I dont eat there at all. I cant stand the smell of any fast food resturant. My only junk food is pizza really and even then I make it myself so...hm.

    The scary thing is what people order. I get so many people ordering a large meal with an extra burger. Lets keep in mind that a large fries are 300+ calories and over 30 grams of fat. The burgers in themselves are meals and the coke is just surgar water with ice. I feel sick more and more the same parents bring in the same kids every single day. I could write a paper on 'people: and how they kill themselves on junk food'. The owner of the store says that that Super Size Me movie is a load of shit and nobody eats like that, though he doesnt work in the store itself and he doesnt deal with the same people day in day out, often more then once a day. Its sickening. Especially when there is some really nice cafe's not too far down the road that sell the most delicious healthy foods.

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    Default Re: Real Food beats Ronaldo McDonald

    It's great to see people ordering Supersize Maccas with extra fries and all the works and then........ a Diet Coke! LOL
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    Elite Member Luna's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    Where did the name "Maccas" come from?

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    Default Re: Real Food beats Ronaldo McDonald

    ^^^ Aussie slang strikes again - sorry!
    I've never liked lesbianism - it leaves a bad taste in my mouth
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    Default Re: Real Food beats Ronaldo McDonald

    Quote Originally Posted by A*O
    It's great to see people ordering Supersize Maccas with extra fries and all the works and then........ a Diet Coke! LOL
    well that does cut out like 400 calories

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    Elite Member moomies's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    Quote Originally Posted by A*O
    ^^^ Aussie slang strikes again - sorry!

    I call it "McRaunchy"

    If you think it's crazy, you ain't seen a thing. Just wait until we're goin down in flames.

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    Elite Member loulou58's Avatar
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    Default Re: Real Food beats Ronaldo McDonald

    i call it Maccy D's

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    Default Re: Real Food beats Ronaldo McDonald

    I call it "Rotten Ronnie's".

    Do you think the fast food marketers of the world are really trying to make everyone obese and sick? I mean, basically you're killing off your target market.

    What's the deal with this? Total world domination? A world full of sick fatties? Is it the whole "corporation as psychotic entity" that only survives to make money for it's shareholders, so the bottom line has to be stuffing people full of cheap crap?

    The thought of people eating at those places several times a day is very upsetting to me!

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