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Thread: Do cookies make you shop?

  1. #1
    Elite Member Honey's Avatar
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    Default Do cookies make you shop?

    The smell of a warm chocolate-chip cookie is enough to drive anyone crazy. The warm, sweet aroma permeates the brain and makes you forget everything else. At least, that's what a recent study for the Journal of Consumer Research has (sort of) concluded.
    Research done by Xiuping Li of the National University of Singapore showed than when exposed to a hidden chocolate-chip cookie scented candle, female consumers were more likely to make an unplanned purchase even those on a tight budget than those exposed to a hidden unscented candle. In fact, it wasn't just a little more likely, it was a lot more likely. In the chocolate-chip cookie group, 67 percent of those purchased, while only 17 percent of the unscented group purchased.
    Unsurprisingly, Li concludes:
    If retailers want to push their customers to shop more rather than stay longer, they should not only maintain a pleasant environment but also an environment full of temptations and excitement.
    So have you guys experienced anything like this? Do you think the smell of chocolate-chip cookies would affect your shopping habits? If not chocolate-chip cookies, then what food?


    yumsugar.com



  2. #2
    Super Moderator Tati's Avatar
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    I'm totally baking cookies when we go to show our house.
    If you reveal your secrets to the wind you should not blame the wind for revealing them to the trees.

    - Kahlil Gibran

  3. #3
    Elite Member Butterfly's Avatar
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    I should give it a whirl in my store and see what happens.
    ><((((>. . `.><((((>><((((>`..`...><((((>.`.. ><((((> `..`...><((((>

  4. #4
    Elite Member Sweetie's Avatar
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    Cookies make me throw up.
    I HATE the smell of cakes, cookies, etc......anything sweet. ugh!

  5. #5
    Elite Member Bellatheball's Avatar
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    ^^ ARe you pregnant? LOL

  6. #6
    Elite Member yanna's Avatar
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    I want to buy cookies if I smell them but I think that's about it.

  7. #7
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    i love the baking aroma...pie, cookies anything!

  8. #8
    Elite Member nwgirl's Avatar
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    I want to eat cookies when I smell them baking. So I guess I might buy more cookies when I smell them baking, if I were at a store.
    "The difference between genius and stupidity is that genius has its limits."

  9. #9
    Elite Member Dixie Normos's Avatar
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    My Mum told me about this in the 90's...here I thought she was just bonkers. Gotta go apologize...brb.
    "In the face of the blinding sun, I wake only to find
    that Heaven is a stranger place than than one I've left behind." - SM

  10. #10
    Gold Member misskris's Avatar
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    Oh my gosh, this applies to me big time. Any time I smell or think about cookies, I want them!

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