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Thread: Hardee's unveils 920 calorie burrito

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    Elite Member celeb_2006's Avatar
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    Exclamation Hardee's unveils 920 calorie burrito

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    In this photo released by Hardee's Monday, Oct. 15, 2007, the fast-food chain's new Country Breakfast Burrito is seen. On Monday the company began selling the burrito, two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla, at all of its locations. (AP Photo/Hardee's)


    ST. LOUIS (AP) -- The people who brought you the Monster Thickburger and the 1,100-calorie salad are at it again - this time for breakfast.
    Hardee's on Monday rolled out its new Country Breakfast Burrito - two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla. The burrito contains 920 calories and 60 grams of fat.
    Brad Haley, marketing chief for the St. Louis-based fast-food chain, said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage.
    "It makes this big country breakfast portable," he said.
    In 2003 the chain introduced a line of big sandwiches, including the Monster Thickburger. The 1,420-calorie sandwich is made up of two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered bun.
    Even Hardees' chicken salad - topped with onion rings and crispy chicken - has 1,100 calories and 83 grams of fat.
    The chain does offer some low-calorie options, including roast beef and chicken sandwiches.
    The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee's line of Thickburgers "food porn."
    The group's senior nutritionist, Jayne Hurley, said Monday the burrito was "another lousy invention by a fast-food company."
    The "country breakfast bomb," as she called it, represents half a day's calories and a full day's worth of saturated fat and salt, to say nothing of cholesterol.
    "That's all before 10 o'clock in the morning," she said.
    Haley makes no apologies.
    "We don't try to hide what these are," he said. "When consumers go to other fast-food places they feel like they've got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up."
    The government's Center for Nutritional Policy and Promotion recommends a daily caloric intake ranging from 1,600 calories for sedentary women and older adults to 2,800 calories for teenage boys and active adults. Hardee's sees its core customers as young men ages 18 to 34, Haley said, though it expects a wider range for breakfast items.
    The Country Breakfast Burrito is generally available for $2.69 by itself or $4.09 for a combo that includes hash rounds and coffee.

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    That is disgusting. Are they really proud of making that?

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    Elite Member Penny Lane's Avatar
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    No one needs to eat that monstrous thing. The calorie count is ridiculous, not to mention the amount of fat in that thing is atrocious.

    I understand the fact that eating well isnt as inexpensive as the more convenient options offered on practically every street corner in the nation, but come on.. you can have a DAMN GOOD healthy meal for that many calories and a lot less fat.

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    And people wonder why things putrefy in their gut and it swells up to the size of a beach ball.

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    Elite Member VenusInFauxFurs's Avatar
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    It doesn't even look appetizing.
    When your daughter plays "House," she pretends to be an annoying doctor with a pill-addiction and a limp.

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    Elite Member Honey's Avatar
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    Looks revolting

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    i cant believe the caleries in these things , id weigh 200 pounds if i ate that crap

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    Just looking at it has made me vomit. I am not exactly great with my eating but really people need to have a bit of respect for this insides.

    GROSS

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    Elite Member aabbcc's Avatar
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    Disgusting.

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    Elite Member Aella's Avatar
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    Well, that's just revolting.

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    Quote Originally Posted by celeb_2006 View Post
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    The "country breakfast bomb," as she called it, represents half a day's calories and a full day's worth of saturated fat and salt, to say nothing of cholesterol.

    It's a bomb alright, a TIME bomb for your health

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    Elite Member VenusInFauxFurs's Avatar
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    My arteries hate me just for looking at the picture.
    When your daughter plays "House," she pretends to be an annoying doctor with a pill-addiction and a limp.

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    Elite Member Penny Lane's Avatar
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    Do you think Britneys tried it yet? . Kidding! Just some Haterade to jumpstart my day...

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    Elite Member Sweetie's Avatar
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    ^ She did have a Hardee's cup in one of the picture the other day.

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