The Windows 7 Whopper. From Buger King Japan.
In what might be the most bizarre part yet of the launch campaign for an operating system there is this from Japan. Mocrosoft and Burger King have teamed up to make the Windows 7 Whopper. If features not just one or two burger patties but an amazing 7 of them in one bun. After the fist 30 have been sold at promotional prices the burger will sell for $15 each (which, in Japan, is really rather cheap).
This one single burger, the Windows 7 Whopper, actually contains 50% of the recommended daily calorie intake for a Japanese woman: what on earth is Microsoft doing allying itself to such a promotion?
Well, perhaps the fact that we and The Register are writing about it could be a clue: all publicity is good publicity, as long as they spell the name right.
The Windows 7 Whopper