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Thread: Pizza Hut to change its name?

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    Elite Member celeb_2006's Avatar
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    Default Pizza Hut to change its name?

    Pizza Hut changes its name - MSN Money

    The iconic restaurant chain is reportedly set to slice pizza from its name in a bid to spice up its image.


    By Catherine Holahan
    MSN Money
    Blame recession cuts. Pizza Hut reportedly is slicing the "pizza" from its name. The fast food chain will now be known simply as "The Hut."
    The chain, which has recently expanded its menu beyond pizza to include pasta, could not immediately be reached for comment Friday. Media and advertising trade publication MediaWeek characterized the name change as an attempt to transform its stores into hip hangouts. There are more than 10,000 Pizza Huts worldwide.
    The new "hut" stores will be more than a place to simply pick up some take-out, according to MediaWeek. They will include televisions that broadcast CBS programs such as "Wheel of Fortune" and "Entertainment Tonight."
    The company has tried to become more hip and youth-friendly in recent months. In April, it introduced the Pizza Hut "Twintern," an employee who uses the online service Twitter to update customers about store events and pop culture news.

    This isn't the first time for Pizza Hut parent Yum Brands (YUM, news, msgs) to change the name of one of its iconic restaurant chains, which include Taco Bell stores. In 1991, the company rebranded Kentucky Fried Chicken as KFC.

    Recently, to highlight KFC's healthier, grilled chicken offerings, the company has referred to that brand as KGC.

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    Super Moderator twitchy2.0's Avatar
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    "Company officials, in a BrandWeek magazine article in March, were very happy with the new direction. "...we're also introducing another vocabulary word with Pizza Hut, which is 'The Hut.' That ties in nicely with [today's] texting generation. We wanted to make sure that Pizza Hut and 'The Hut' become common vernacular for our brand. Red is our mark and when you see that red roof, people will refer to it as 'The Hut' or 'Pizza Hut.' As we expand our online and mobile businesses, 'The Hut' is the perfect icon for our mobile generation.""Source


    OMG WE R SO KOOL LOL!

    I'm betting there were all sorts of executives patting themselves on the backs and handing out medals for this crap.
    As Canadian as possible under the circumstances

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    Elite Member mrs.v's Avatar
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    Pizza Hut sucks ass.
    eat a hot bowl of dicks.

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    Super Moderator twitchy2.0's Avatar
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    It sure does. We ate there once by accident. Never again. Grease. You'd almost swear that the pizza was deep fried.
    As Canadian as possible under the circumstances

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    Zee
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    Dumb asses just changed all of the signs to Wing Street last month.

    Hands up- who gets Jabba with The Hut?
    Drive a car, drive a boat, drive a plane. What does it matter? As long as I'm drunk!
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    Elite Member shedevilang's Avatar
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    Quote Originally Posted by mrs.v View Post
    Pizza Hut sucks ass.
    that's what's for dinner tonight and I gotta agree lol
    Silly bitches, twitchy links are NOT for kids!-Mel

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    Elite Member qwerty's Avatar
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    Whatever. I'm still not going to eat there even with their new processed, multi-grained crust. Their pizza has always been overly greasy and nasty tasting.

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    Elite Member Gen X EJC's Avatar
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    I drove by one the other day that already had the new "The Hut" sign. I prefer Papa John's. I'm doubting they will ever rename themselves "The John".
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    Forget the name, they should change their food - everything is awful.

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    Elite Member msdeb's Avatar
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    Quote Originally Posted by Zee View Post
    Dumb asses just changed all of the signs to Wing Street last month.

    Hands up- who gets Jabba with The Hut?
    Basic rule of Gossip Rocks: Don't be a dick.Tati
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    SVZ
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    they already tried that pasta hut bullshit

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    Elite Member Grimmlok's Avatar
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    I am from the American CIA and I have a radio in my head. I am going to kill you.

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    Elite Member nancydrew's Avatar
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    They should change it to "Grease Bomb" and we could for one have a little truth in advertising.
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    Super Moderator twitchy2.0's Avatar
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    I'm also astounded that they consider "Wheel of Fortune" to be enough of a draw that it will entice customers into the restaurant. "You know, I really feel like watching 'Wheel of Fortune', let's got to Hut!"
    As Canadian as possible under the circumstances

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    Elite Member Laurent's Avatar
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    Quote Originally Posted by Gen X EJC View Post
    I prefer Papa John's. I'm doubting they will ever rename themselves "The John".
    Me, too. I haven't had Papa John's in several years, but man, it's awesome.

    The Pizza Hut around here is a 1980s relic and still allows smoking and serves alcohol.

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