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Thread: KFC gambling on chicken that is grilled, not fried

  1. #1
    Elite Member celeb_2006's Avatar
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    Default KFC gambling on chicken that is grilled, not fried

    (Sorry KGC just doesn't have the same ring to it)

    http://news.yahoo.com/s/ap/20090414/...rilled_chicken

    LOUISVILLE, Ky. – Would KGC ever have the same ring?
    In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder's recipe for success with the national introduction of Kentucky Grilled Chicken.
    This week's rollout is KFC's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
    "It's going to get people who haven't eaten KFC for a long time to come back into our restaurants," said KFC President Roger Eaton. "It's going to get people who have never eaten KFC to come into our restaurants."
    Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC's longest market test ever. It will be backed by a marketing blitz.
    Grilled chicken items are staples at some KFC competitors. McDonald's Corp. offers grilled chicken in sandwiches and wraps, and says chicken sales "continue to be extremely good." McDonald's has also recently been emphasizing its new Southern Style Crispy Chicken sandwich, which is fried. Chick-fil-A says its Chargrilled Chicken Sandwich "continues to grow rapidly" as part of a menu offering "balanced choices" for customers.
    KFC's slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain's hometown. Eddie Collard proclaimed grilled better than fried.
    "I think the colonel would be happy," Collard said of KFC founder Colonel Harland Sanders.
    Like its predecessor, Kentucky Grilled Chicken has its own secret recipe. The original copy of the recipe — a blend of six herbs and spices — will be kept in an electronic safe at company headquarters. It will sit alongside Sanders' handwritten recipe of 11 herbs and spices coating the chain's Original Recipe fried chicken.
    The difference is in the nutritional numbers.
    KFC says each piece of its grilled chicken has 70 to 180 calories and four to nine grams of fat. By contrast, the Original Recipe items have between 110 and 370 calories and 7 to 21 grams of fat, depending on the piece. The grilled chicken contains from 160 to 440 milligrams of sodium per piece, as opposed to 290 to 1,050 milligrams of sodium per piece of Original Recipe chicken.
    Michael Jacobson, executive director of the Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, called the grilled introduction a "major step in the right direction."
    While applauding the reduction in sodium, Jacobson said the 440 milligrams listed by KFC in a grilled chicken breast still amounts to more than one-fourth the amount that someone middle aged or older should consume daily.
    KFC has launched non-fried chicken before, but each prior initiative flopped. In the early 1990s, it introduced a rotisserie-style chicken that fell by the wayside due to equipment problems and long cooking times. A tender roast product followed but lasted only a couple of years.
    Eaton said the difference this time is partly in the cooking process. Chicken is cooked on grill racks in custom-designed ovens in a patented process that takes about 20 minutes per batch.
    The grilled chicken rollout is offered only at KFC stores in the United States, though Eaton said the product may eventually expand to international markets.
    KFC had 5,166 U.S. stores at the end of 2008. All but about 100 franchise stores are selling grilled chicken, the company said. Some stores couldn't fit the oven into their kitchens, and in other cases franchisees opted not to sell the product, the company said.

    KFC won't say how much the ovens cost, but Eaton said the company helped franchisees with the expense and would have made such an investment only if it was "incredibly confident about the outcome."
    Larry Miller, a restaurant analyst with RBC Capital Markets, said expanding beyond its fried staple offers a huge opportunity for KFC. But perceptions won't be easy to change.
    "They still have the credibility barrier to overcome," Miller said. While achievable, "it's tough when your name has 'fried' in the middle."
    In late 2008, Yum Brands Chairman and CEO David C. Novak said KFC had been a drag on the company's U.S. performance while sister brands Pizza Hut and Taco Bell had a good year.
    Miller said this week that Yum would hit "the trifecta" if it turns around KFC's U.S. sales.
    Mike Ash, who ate a grilled chicken lunch at the Louisville KFC, remembered the rotisserie chicken as "mushy and bland." He liked the new grilled offering, having picked it to the bone.
    He said he might be more apt to pick up a bucket of chicken on his way home, though he predicted he might still "fall off the wagon every now and then" and choose the fried option.
    The grilled chicken will cost the same as Original Recipe chicken. KFC will offer customers a free piece of grilled chicken on April 27.
    But the push for grilled chicken doesn't mean KFC is abandoning its roots, Eaton said. The chain is testing new fried chicken products, and remains committed to its core product.
    "It would be incredibly arrogant to think we could create a product that could supersede Original Recipe chicken," Eaton said. "But this product is easily good enough to sit alongside it." ___

  2. #2
    Elite Member darksithbunny's Avatar
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    Why buy KFC when you can just go mugging for Popeyes?

  3. #3
    Elite Member southernbelle's Avatar
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    I prefer fried chicken. If I'm going to eat at a fast food restaurant, being healthy isn't my top priority.

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    Elite Member taymarie's Avatar
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    It looks disgusting too

  5. #5
    Elite Member Grimmlok's Avatar
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    it's still covered in feces
    I am from the American CIA and I have a radio in my head. I am going to kill you.

  6. #6
    Elite Member *DIVA!'s Avatar
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    Quote Originally Posted by Grimmlok View Post
    it's still covered in feces
    I'm so glad I ate my popeyes earlier...
    Baltimore O's ​Fan!

    I don''t know if she really fucked the board though. Maybe just put the tip in. -Mrs. Dark

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    Elite Member BITTER's Avatar
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    I wish they didn't have that hack Sandra Lee hawking the product. I might take it more seriously. The woman is a clown. Besides, last year she was hawking McDonalds. She is loyal to no one!

    Her notorious Kwanzaa Cake has already earned her the wrath of good cooks everywhere.

  8. #8
    Elite Member lisalucy69's Avatar
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    Some ladies at work brought KFC grilled chicken back for lunch today. They said it was good, and it did actually look pretty good. I didn't have any. I decided to be good and eat the cottage cheese i brought.

    Happy trails to you...until we meet again.
    I love & miss you Dad.

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    Elite Member McJag's Avatar
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    We got some. I liked it at first. I tried some cold & there is some spice they are using I just do not like. My hubby loved it. I am going to try it again,just puzzled over what spice-stong-they use.
    I didn't start out to collect diamonds, but somehow they just kept piling up.-Mae West

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    Elite Member Mivvi21's Avatar
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    I tried some and I thought it was good.

  11. #11
    Elite Member msdeb's Avatar
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    is it really grill marks that are on it, or just some sort of paint?
    Basic rule of Gossip Rocks: Don't be a dick.Tati
    Lighten Up Francis WCG

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    Elite Member sparkly's Avatar
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    The good news is you won't have anyone coming up to you with a gun saying, "You know what time it is, give it up."

    Everyone is entitled to be stupid, but some abuse the privilege.

  13. #13
    Elite Member McJag's Avatar
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    Quote Originally Posted by msdeb View Post
    is it really grill marks that are on it, or just some sort of paint?
    Mine didn't have any,or maybe it was covered by spices.
    I didn't start out to collect diamonds, but somehow they just kept piling up.-Mae West

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    Elite Member MrsMarsters's Avatar
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    ^^ Hm, I got a coupon for a free bucket. Yay.

  15. #15
    Elite Member Soth's Avatar
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    In oz

    Im not sure that you yanks have the salad option, but Im informed that after Super Size Me with its damnation of eating shit makes you unhealthy ethos you probably do.

    Why the fuck would you eat the healthy "option" at a place that sells lard
    I'm using a lot of oxygen and such — I think it's good use of oxygen myself, but of course, I'm a little prejudiced on the matter.

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