Not buying designer does NOT equal looking cheap. I guarantee you - a certainly your toddler - can't tell the difference between a $10 t-shirt from the GAP and a $300 from Versace. Just because something costs an obscene amount of money doesn't necessarily mean it's of any better quality than a reasonably priced similar item or that it looks any nicer. BooHoo, my kid's going to need therapy because he wasn't sporting jeans with a price tag equal to my car payment. Hmmm... Let's see... Designer duds or food on the table? These parents need to get their priorities straight.