First Prada sent their models toppling over in dangerously high heels, now they are being made to walk the runway without even being able to see where they are going.
And despite there being very little clothing involved, Martin Margiela's show still caused quite the stir at Paris Fashion Week.
Models showcased the celebrated designer's bizarre collection - wearing face stockings and wigs that covered their entire heads.
Cousin It: Margiella's catwalk creations bared some resemblance to the Adams Family character
Amazingly though, they managed to keep their balance and stay upright.
Those worried about keeping up with the latest trends in these tough economic times need not fret - not only did Vivenne Westwood feature DIY clothing, Margiella's outfits can easily be recreated with a plain white shirt and a pair of tights.
Known as Fashion's 'invisible man', the Belgian designer rarely does interviews and never makes catwalk appearances - preferring to be contacted via fax - maintaining anonymity to prove that clothes 'are greater than the creator'.
Faceless: The Belgian designer hides his models to emphasise that 'clothes are greater than the creator'
Hair today: Margiela's jackets look like an extension of the wigs
This perhaps goes some way to explaining why Margiela has chosen to mask his models, reducing them to mannequins to highlight the importance of fashion over celebrity.
Margiela's mysterious profile has done little to blight his popularity though as the Antwerp-born designer has been hailed as fashion royalty and counts Balenciaga designer Nicolas Ghesquière as one of his fans.
Margiela's iconic status was consolidated in a recently opened exhibition at Antwerp’s Mode Museum in Belgium, which celebrates the last twenty years of Maison Martin Margiela.
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The designer shot to fame in the 80's, when he worked for Jean Paul Gaultier before showing his first collection under his own label in 1988. In 1997 he became, despite his non-traditional design, the chief designer of Hermés women's line.
Word on the catwalk is that Margiela's Spring/Summer 09 collection will be his last and judging by Monday's show - it will be most definitely be remembered.
Off their faces: Back to front models struggle to make it down the catwalk | Mail Online