Bums are the new boobs, apparently. I'm not sure how strict they are about these things, but I'm hoping they'll let us keep the old ones. Here's what Blackbook has to say: "Anal cleavage has gained popularity this century with the rise of low-cut jeans... and most recently, posterior-revealing lingerie." Are we really calling it 'anal cleavage' now? My god, I'm only just coming round to 'toe cleavage'.
Anyway, a Brum is a new sort of pant that makes your bum look peachy and a bit like a pair of breasts. Most don't offer support of any kind, and certainly not the emotional or psychological kind you're likely to need if you choose to sport one of these. Lots of Brums here for those who need to see more of this. [Via Shine]
DollyMix: Meet the Brum. It's a bra. For your bum.