Results 1 to 12 of 12

Thread: Which shirt costs $275?

  1. #1
    Elite Member celeb_2006's Avatar
    Join Date
    Jul 2006
    Posts
    13,468

    Default Which shirt costs $275?

    WHICH SHIRT COSTS $275? / Brand loyalty, bargain hunting and unbridled luxury all play a part in the price you'll pay for a T-shirt



    There it is, hanging on a rack next to all the other clothes.
    It's just a black T-shirt for women, nothing special. In fact, it looks quite ordinary. But the price tag on it can tell a different story -- both about the company that makes it and the person who buys it.
    If you browse through Gap, you'll find that black T-shirt for $14.50 ($20 if you buy two). Go to H&M and sift through the piles and you can get one for only $7.90. Stroll across the glossy floors of Bloomingdale's and you'll find a simple black T-shirt in the Armani section of the store priced at $275.
    Why such a wide discrepancy in price? It may just be that you get what you pay for. Or perhaps it's what you think you're paying for. In the case of Armani, it could simply be about status.
    Milton Pedraza, chief executive of the Luxury Institute, a research company that focuses on the top 10 percent of the country's wealth, said some people are more able to justify spending $275 on a T-shirt than others.
    "It may be incredibly wasteful to some people, but it makes you feel powerful," Pedraza said. "It makes you feel wealth. You're paying for that intrinsic value."
    In the past three years, the luxury sector of the retail industry has enjoyed tremendous growth. In February, the International Council of Shopping Centers reported an 11.2 percent increase in sales at luxury department stores open at least a year. That compares with a 1.5 percent increase at discount stores and a 0.8 percent decrease among apparel chains in the same period.
    But Pedraza expects a slowdown in growth this year because of falling stock prices and higher interest rates, coupled with a drop in home sales. Under such circumstances, undifferentiated products like overpriced black T-shirts are an extravagance that can be cut out of a person's budget without a second thought.
    "There are some things you're going to compromise and some things you aren't, and in my mind the black T-shirt is the first to go," Pedraza said.
    For those willing to pay for it, the $275 Armani T-shirt is admittedly superior in cut and finish than the ones found at Gap and H&M. It is made in Italy. It is stylish. But the fabric is 70 percent nylon, 25 percent polyester and 5 percent Elastane -- hardly the stuff of luxury. And at the end of the day it's still a black T-shirt, nothing more, nothing less. You could easily find a similar designer shirt at a discount store like Ross and most people would not know the difference.
    Hard to distinguish
    Between Gap and H&M, it becomes increasingly difficult to distinguish among brands. Gap's black T-shirt is 100 percent cotton, while the one from H&M is 97 percent cotton and 3 percent spandex. The two look virtually the same, yet one costs almost twice as much as the other.
    Pedraza said some aspects of pricing can be explained by how a product is made -- for instance, if it is hand-stitched. But that is only a small part of the equation.
    "There's some added value, but the reality is there's not much more cost involved," he said.
    The bigger part of the equation is the name. Armani, along with brands like Louis Vuitton, Gucci and Marc Jacobs, have spent years cultivating a following not because of their overpriced T-shirts but because of their evening gowns, suits and handbags. Theirs are the labels on dresses worn to the Academy Awards.
    "Value is not only quality, function, utility, channel of distribution," said Arnold Aronson, managing director of retail strategies for Kurt Salmon Associates and former chief executive officer of Saks Fifth Avenue. "Part of that value is a customer's appreciation for the luxury connotations of that item or that lifestyle or the brand or designer who has developed over years a certain cachet."
    Aronson added that when a brand like Armani is able to sell its merchandise for hundreds, if not thousands, of dollars, it hardly makes sense for it to sell a black T-shirt for $15.
    "In a luxury store like Armani, he's not going to price items that are disconnected from each other," he said.
    Nonetheless, reality dictates that not a lot of people are going to shell out $275 for a black T- shirt, regardless of who made it. That's why a luxury brand is not going to carry huge stockpiles of them.
    A limited market
    "A certain amount of those T- shirts are going to sell, but they're not going to sell 100,000 units," said Harry Bernard, a partner with the San Francisco fashion-marketing and consulting firm Colton Bernard Inc.
    Mass production of black T- shirts are left to the masters of mass production -- stores like Gap, H&M and Target. In this arena, volume dictates and prices are allowed to fall. Some retailers struggle with not letting them fall too low, as has been the case with Gap, which is trying to hold onto the cachet of its name. Meanwhile, merchants like H&M thrive by selling cheaply to customers who have little brand loyalty.
    Still, Bernard pointed out that in order to remain successful, retailers can't rely on just low prices; they need to be fashionable. That's why stores like H&M are constantly changing their window displays. And that's why discounters like Wal-Mart have had a hard time convincing shoppers that they have more to offer than just price when for so long they have relied on that credo. "There are very few people who shop strictly by price," he said. "By and large, people will buy their garments based on what it looks like and what it feels like."

  2. #2
    Elite Member Just Kill Me's Avatar
    Join Date
    Mar 2007
    Location
    sucking on a blow pop and playing with electrodes
    Posts
    15,550

    Default

    I spent 2 something on a camisole; but its made by RAW 7 and has badass graphics.

  3. #3
    SVZ
    SVZ is offline
    Do fish have boogers? SVZ's Avatar
    Join Date
    Oct 2005
    Location
    Venus
    Posts
    1,000,003,609

    Default

    No thanks.

  4. #4
    Elite Member KrisNine's Avatar
    Join Date
    Jul 2006
    Location
    Sleepy night night land
    Posts
    22,369

    Default

    I spend serious money on lots of things, even when I know I shouldn't....but I would have to pass on this T-shirt. Even the C&C t-shirts that I've dropped $70 plus on are a waste. I take very good care of them and they still snag and get little holes in them! Pisses me off.

  5. #5
    Elite Member sputnik's Avatar
    Join Date
    Oct 2005
    Location
    fellow traveller
    Posts
    51,109

    Default

    i can justify paying a lot for something if it's beautiful and also extremely good quality and will last me years - a purse or a coat or a great cashmere sweater or the perfect black pants. but for everything else, t-shirts, turtlenecks, cardies, i go for either the cheap but stylish stuff (h&m) or the more mid-priced stuff (zara, diesel, sinéquanone, maje, indie designers, etc)
    I'm open to everything. When you start to criticise the times you live in, your time is over. - Karl Lagerfeld

  6. #6
    Super Moderator Tati's Avatar
    Join Date
    Oct 2005
    Location
    Your Pocket
    Posts
    17,993

    Default

    I read some advice once that basically said: "don't spend a lot of money on tees, tanks, or anything that will be habitually worn under a blazer or sweater." It makes sense - there's just no point. People won't be paying that much attention to them, and they're harder to maintain - you often have to bleach a white tee and they tear and get holes easily, even better ones.

    I usually try to find a really good fit in a basic tee or tank on sale and then buy one in every colour, lol. Don't have to buy any more for years!
    If you reveal your secrets to the wind you should not blame the wind for revealing them to the trees.

    - Kahlil Gibran

  7. #7
    Elite Member Sleuth's Avatar
    Join Date
    Jul 2006
    Location
    Vegemite Land
    Posts
    5,324

    Default

    $275 - as a uni student on a tight budget i could buy a quite a few outfits with that sort of money.
    Alicia Silverstone: "I think that the film Clueless was very deep. I think it was deep in the way that it was very light. I think lightness has to come from a very deep place if it's true lightness."

  8. #8
    Hit By Ban Bus! pacific breeze's Avatar
    Join Date
    Oct 2005
    Location
    in the wild blue yonder
    Posts
    15,479

    Default

    Quote Originally Posted by sputnik View Post
    i can justify paying a lot for something if it's beautiful and also extremely good quality and will last me years - a purse or a coat or a great cashmere sweater or the perfect black pants. but for everything else, t-shirts, turtlenecks, cardies, i go for either the cheap but stylish stuff (h&m) or the more mid-priced stuff (zara, diesel, sinéquanone, maje, indie designers, etc)
    Ditto. I have things that I still wear/use from 10 years ago. I bought a camel cashmere coat for what I thought was too much money but considering I'm still wearing, and still getting compliments on it 12 years later, it was actually a bargain. Same with some boots, shoes and purses I have. Quality and classic design never go out of style. I have an Armani suit that I bought secondhand for a still-hefty sum and every time I put it on I feel like a million bucks. I've never had a suit that has fit me as well or looked so good. Worth every dime.

  9. #9
    Elite Member Just Kill Me's Avatar
    Join Date
    Mar 2007
    Location
    sucking on a blow pop and playing with electrodes
    Posts
    15,550

    Default

    I just realized that I bought two t-shirts and they were $100 a piece; but I think the designs on them are like so cool... I probably shouldn't be telling people this. It is hilarious when someone compliments my T-Shirt and I'm like thanks, I tell them who made it and then I bet if they went to go buy one they would be like "that girl is an idiot, $100 for a freaking t-shirt!"

  10. #10
    Elite Member southernbelle's Avatar
    Join Date
    Oct 2005
    Location
    Texas
    Posts
    9,578

    Default

    I buy exclusively designer for formal dances, and I splurge on classic pieces that I know I can wear for a long time, but I buy a lot of my every day clothes at places like Target and Old Navy. They have stylish and flattering clothes for cheap prices.

    I actually have a lot of designer pieces because I'm lucky to have a stepmother who loves to shop, has amazing fashion sense and a virtually unlimited cash flow, and gives me everything that she's decided she doesn't like or need anymore. Every time I go home, she's cleaned out her closet for me. When I'm in Houston, sometimes she will take me on sprees at places like Anthropologie and Betsey Johnson (my favorites), but when I'm spending my own money I don't usually do that.

  11. #11
    Elite Member Daphne's Avatar
    Join Date
    Nov 2005
    Posts
    3,598

    Default

    I love Anthropologie too, southernbelle, but I only when it's on sale! I'll splurge for a big event or a really great piece, but that's it.

  12. #12
    Elite Member Just Kill Me's Avatar
    Join Date
    Mar 2007
    Location
    sucking on a blow pop and playing with electrodes
    Posts
    15,550

    Default

    Anthropolgie in Highland Village is awesome; you know what's even better... Tootsies!

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Ethiopian zoo poisons rare lions to cut costs
    By AliceInWonderland in forum News
    Replies: 12
    Last Post: November 22nd, 2006, 06:03 PM
  2. Replies: 0
    Last Post: September 12th, 2006, 12:51 AM
  3. Kate Moss lesbian kiss costs $108,000
    By Wonderwoman in forum Gossip Archive
    Replies: 6
    Last Post: May 16th, 2006, 05:28 PM
  4. Bush wants crippled soldiers to pay more of their health costs
    By Grimmlok in forum U.S. Politics and Issues
    Replies: 0
    Last Post: February 21st, 2006, 01:02 PM
  5. Don't ask, don't tell policy costs nearly 400 million smackeroos.
    By buttmunch in forum U.S. Politics and Issues
    Replies: 3
    Last Post: February 14th, 2006, 01:54 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •